Kevin George — February 1, 2019 Follow @imkevin_monk — February 1, 2019 No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages … Continue reading Rich Media and Email: Maximize Impact (and Deliverability)
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured. Len Shneyder on February 1, 2019 Despite the fact that we live in a world where email makes headlines when it’s used as part of a … Continue reading Long live email: Why email’s future remains bright
Tom Wozniak — January 31, 2019 Follow @tomwozniak — January 31, 2019 As of 2019, email marketing has officially entered middle age. Like a lot of 40+ year olds, email marketing can look back at a long history of success and, by committing to a set of best practices going forward, shows no sign of … Continue reading Why Email Suppression List Management Matters
Amreen Bhujwala — January 30, 2019 — January 30, 2019 If you were one of the early Facebook adopters, you’ll know that much has changed, growing from a simple page for your business, to ad campaigns targeted directly at the relevant audience. With the number of businesses getting online, the channels to market your business … Continue reading Grow Your Email List Through Facebook in 2019
James Glover — January 30, 2019 Follow @coherentpath — January 30, 2019 You see them in plenty of emails: the creatives that haven’t changed since last year. What drives companies to keep displaying the same creative? While time and money might be the easy answers, my hunch is there’s more to it than that. Over … Continue reading How Machine Learning Can Prevent Email Fatigue
Aastha Sirohi — January 29, 2019 — January 29, 2019 Email marketing has proven to be one of the most effective ways to reach out to people, get noticed, and make people take desired actions. Yes, email marketing is here to stay, and if you haven’t already started using it — get on with it! … Continue reading How to Use 2019 Trends to Build Your Email Marketing Strategy
Brian Basilico — January 29, 2019 Follow @bbasilico — January 29, 2019 Today I want to talk about email. Not the stuff you get in your inbox, but the stuff you’re sending to other people’s inbox. Now, a lot of people think that email is dying, but it’s way far from the truth. As a … Continue reading What Helps Your Drip Email The Most? Great Content!
Rules Of Engagement: The Big Hole In Email Deliverability by Ray Schultz , Columnist, Yesterday Good email deliverability starts with the ability to grasp a simple truth: That inbox services are watching what you do. Yet many marketers fail to realize this, according to The State of Email Engagement, a study released on Tuesday by … Continue reading Rules Of Engagement: The Big Hole In Email Deliverability
Kevin George — January 27, 2019 Follow @imkevin_monk — January 27, 2019 Email subject line can be compared to the headline of a daily newspaper or magazine article. Whether someone reads the complete article or ignores it usually relies on how enticing the headline is. Same applies to subject lines. The more engaging your subject … Continue reading Email Subject Line Trends To Pay Attention To in 2019
Steve Hamm — January 26, 2019 Follow @maasprosrdu — January 26, 2019 Email marketing is a popular tool for companies who are interested in building up their relationship with customers, attracting new leads and sharing the latest news and updates with their contacts. The right automated marketing and CRM software can make it easier for … Continue reading How to Declutter Your CRM’s Email Marketing and Make it More Efficient
