Larisa Bedgood — December 13, 2019 Follow @www.twitter.com/V12Data The Current State of Email Marketing Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email … Continue reading The Current State of Email Marketing
Jessica Mehring — December 13, 2019 Follow @horizonpeak Writing a successful email nurture sequence is a lot like having a successful conversation with that really interesting person everyone wants to talk to at the cocktail party. While it can be intimidating at first, you can actually break it down into a few simple steps: You … Continue reading Cocktail Party Approach to Email Nurture Sequences
Twilio SendGrid’s annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email. Jennifer Cannon on December 12, 2019 Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing … Continue reading Global email benchmark report finds email isn’t dead – it’s essential
Val Razo — December 12, 2019 Follow @ValRazo1 Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it would become an effective digital marketing strategy to interact with existing and potential customers. With the total number of 2.5 billion email users worldwide, email marketing is … Continue reading 6 Email Marketing Trends to Drive More Sales in 2020
As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers. Jennifer Cannon on December 10, 2019 Brick-and-mortar shops aren’t the only things that are overcrowded these days. While the countdown to Christmas is quickly winding down, many email marketers are consistently pumping out reminders to their subscribers and customers … Continue reading Most consumers check email for holiday deals, but conversion doesn’t come easy
Kevin George — December 5, 2019 Follow @imkevin_monk There is a lot of debate on the execution of dark mode in emails. While it is a challenge for email marketers, it is turning out to be an important aspect of accessibility. It changes the color palette of the interface so that the content is displayed … Continue reading Dark Mode Designs: The Future of Email
Veronica Green-Gott — December 4, 2019 What does your email marketing look like? Do you use an email marketing software, such as MailChimp or HubSpot? Have you ever used automated email software? If you’ve ever dipped a toe into the world of email marketing, you may have heard the term “drip email.” At New North, … Continue reading What is a Drip Email?
Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention. Kyle Henderick on November 26, 2019 The holiday season remains the hottest battle of the year between brands for shoppers’ dollars. This coming season is already heating up, with the National Retail Federation (NRF) forecasting 3.8-4.2% growth. While every marketer … Continue reading How to perfect your email marketing strategy this holiday season
Kevin George — November 26, 2019 Follow @imkevin_monk The exponential increase in the number of mobile apps across app stores suggests how often they are used, and the kind of variety that is available in the market. With the plethora of apps, you are never short of features that can help you out with simple … Continue reading Gaining More Exposure for Your App with Email Marketing
Killing Black Friday: Security Firm Warns Of Holiday Email Scams by Ray Schultz , Columnist, November 27, 2019 Here’s a development that shouldn’t please anyone in this business: Forbes has published an article by Zak Doffman, founder of security firm Digital Barriers, warning people to be careful about the Black Friday emails they open. We … Continue reading Killing Black Friday: Security Firm Warns Of Holiday Email Scams
