Mary Lister September 5, 2020 I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And … Continue reading How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
Syed Balkhi September 4, 2020 People often say that first impressions are everything. We know that this saying applies to face to face meetings, but what kind of initial impression are you giving new email subscribers? Email marketing is one of the most profitable and engaging ways to grow your business. On average, companies see … Continue reading How to Write a Compelling Welcome Email (5 Tips)
Gaby Alexander September 2, 2020 It is difficult to sit through the boatloads of emails every day and sift the ones that are important from the ones that could be avoided easily. Plus, in the hoard of emails, especially if you have a business, the work mails can easily get lost within the other non-essential … Continue reading How to Improve Cold Email Inbox Rates
Keith Reinhardt August 28, 2020 Email widened its lead as the most effective digital channel this year when shoppers switched from in-store shopping to ecommerce and open and click rates ticked up. But higher list attrition rates and more inbox filtering are keeping many messages out of the inbox where they work their ROI magic. … Continue reading Email Data Hygiene is Make-or-Break for List Success in 2020
Rachel Senat August 26, 2020 It’s not what you say, it’s how you say it. I think we’ve all heard this saying before at least once in our lives. And the truth is when it comes to business, both are equally important. As a consultant, you already know that how well you communicate with your … Continue reading Email Marketing for Consultants
Dildeep Singh August 24, 2020 Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Think of an email marketing campaign as being the modern digital version of direct mail marketing. What … Continue reading A Comprehensive Email Marketing Summary
Katherine Hunter-Blyden August 21, 2020 If you are sending emails and getting a low click through rate, it can feel like you are sending emails into an endless void. Email marketing can be challenging, especially when you are just starting out and trying to find out what your audience wants. An email click is a … Continue reading Why No One Is Clicking on Your Email Links
From mobile responsiveness to A/B testing, these tips are essential to getting your message to your customers. Rodric Bradford on August 20, 2020 With COVID-19 grinding in-person marketing to a stop, marketers are putting even more pressure on the original “king”: email. But with the renewed focus comes the responsibility to make sure you are … Continue reading 10 tactics to improve your email marketing campaigns
David Gasparyan August 18, 2020 Businesses have faced an up-and-down battle in 2020. The Covid-19 pandemic has spurned waves of openings and closings, fluctuating marketing trends, and wavering consumer confidence. While there is hope for a return to normalcy sooner rather than later, a recent study from McKinsey & Company reveals that “most Americans continue … Continue reading How to Build an Email Marketing Strategy to Survive Beyond COVID
Harikrishna Kundariya August 11, 2020 Digital marketing has become essential for all businesses regardless of industry or size. You need to leverage the digital platforms in order to stay in the loop and create a brand name for your business. However, not all kinds of marketing strategies can fit all businesses. However, there is an … Continue reading Build Your Email Subscriber List From Scratch With These Amazing Lead Magnets
