Paula Chiocchi October 29, 2020 A lot has already been written about how the current health and economic challenges are affecting businesses, and marketers in particular. But what may be surprising, is that while many B2Bs have reduced their overall marketing spend this year, email and digital ads are thriving. eMarketer forecasts that US B2Bs … Continue reading 5 Reasons Digital & Email Marketing Should Get Your Vote Now
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Ryan Phelan on October 21, 2020 Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about … Continue reading Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Daniel Hopper October 20, 2020 Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago. Pretty quickly, most people had a personal email address and were checking their email, making it a … Continue reading Email Marketing: A Tool to Strengthen Relationships, Improve Brand Awareness and Increase Sales
Nicole Krug October 17, 2020 A successful email campaign starts with a great subject line. The best subject lines are often descriptive or personal, giving the reader a reason to read the rest of your content. But capturing the attention of your subscribers is easier said than done. If you’re struggling with low email open … Continue reading Writing Email Subject Lines That Get Opened: 5 Tips To Get You Started
River Cartie October 10, 2020 I can hear it now, “decorate what?” I know, I was incredulous at first too. I mean, who “decorates” an email template? The answer to that is everyone who uses email marketing “decorates” their email template. Decorating is just another way of saying designing, or in this case, using the … Continue reading How to Decorate an Email Template for the Holidays
Sam O’Brien October 10, 2020 Communication is the key to lasting customer and client loyalty. It’s essential, therefore, that businesses make themselves accessible to consumers in numerous ways – whether it’s through engaging insurance cold calling scripts, social media, or phone systems for small businesses. Customers expect that when they buy goods and services, their … Continue reading How to Improve Client Engagement With Email Marketing Automation
Larisa Bedgood October 8, 2020 Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers … Continue reading How Do Consumers Engage with Brands Through Email?
Karen Repoli October 6, 2020 Email marketing is one of the most effective forms of marketing ever used. Although it’s still hotly debated, Forbes, CopyBlogger.com, and Hubspot all agree that email marketing is still highly effective. That’s good enough for me! But there are a few tips and tricks to remember to make sure your … Continue reading How to Use Email for Better Marketing Results
Larisa Bedgood October 5, 2020 Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes … Continue reading Email Marketing Trends & Stats to Know for 2021
Sarah Bricker Hunt September 30, 2020 You already know that email and social media marketing are goldmines for driving new leads and building your consultancy brand. But how, exactly, should you approach email and social media marketing campaigns? There is a sea of advice to be found online for digital marketing, but much of the … Continue reading Email and Social Media Marketing Ideas for Consulting
