Larisa Bedgood January 22, 2021 Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of … Continue reading Tactics to Skyrocket Your Email Marketing Success for 2021
Marika Zinca January 15, 2021 Table of Contents Keep Your Number of Subscribers on the Rise with Valuable Content Move from Survival to Success with an Agile Strategy Discover Your Target Audience’s Challenges – Then Solve Them Use What You Learned in 2020 to Drive Your 2020 Email Strategy Enlist AI as Your Silent Partner … Continue reading 11 New Tips for a Successful 2021 Email Newsletter Strategy
Dmytro Spilka January 7, 2021 It was the election that has previously been dubbed ‘the battle for America’s soul.’ The age-old choice between Democrat and Republican seemed to move up a gear in 2020, as Donald Trump launched a fierce campaign to extend his presidency against former vice-president Joe Biden. The democrat nominee won on … Continue reading Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?
Suzanne Wentley January 7, 2021 Quality email design plays a major role when it comes to making email marketing work for you. As a professional, business owner, or marketer, you might know all about the power of email marketing. But just in case you need a reminder, let’s start with some recent email marketing stats. … Continue reading Email Design 101: Best Practices for Email Marketing Design
Thomas Griffin January 6, 2021 In spite of how popular and promising social media is, it still doesn’t compare to email marketing when it comes to getting the best return on investment. For every dollar you spend on email marketing, you will get 44$ in returns. Having said that, it’s important to carry out email … Continue reading Your Email Marketing Checklist For 2021 And Beyond
Jennifer Soares January 4, 2021 Paid acquisition can help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg, VP, Client Strategy, and Brian McKenna, VP, Strategic … Continue reading 5 Tips to Maximize Paid Acquisition for Email Marketing
Susan Tucker December 30, 2020 There is no doubt about it, email marketing continues to be a valuable strategy for small business owners, and you can get more “bang for your buck” when you employ effective copywriting. Effective copywriting is more formula and science than it is art. That’s good news. It means that even … Continue reading Email Marketing Tips for Small Business: Why You Need a “Motivating Sequence”
Andy Phan December 18, 2020 In the 21st century, it takes just minutes to set up an email account on the web. A simple Google search will yield a myriad of results providing users with a huge spectrum of different service providers to choose from. On the surface, it appears that each of these providers … Continue reading 6 of the Best Email Service Providers in 2021
Victoria Taylor December 9, 2020 When crafting eCommerce emails for the first time, you’d think that your email’s most important aspect is the products you show off to your email subscribers. That’s true, but it only accounts for 30% of the email’s success. The rest is science: the subject line, layout, the copy, the use … Continue reading 9 Ecommerce Email Examples & Tips You Should Know to Improve Sales
Sumeet Anand December 10, 2020 When it comes to B2B marketing, email is one of the most effective mediums to reach out to your target audience. In fact, B2B marketers say that email newsletters are the most effective type of content for nurturing leads. Furthermore, 78% of businesses consider email marketing vital for their success. … Continue reading 6 Tips On How to Boost Your B2B Email Marketing Efforts
