Larisa Bedgood February 10, 2021 While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at these 50 amazing statistics showing just how strong this marketing channel is: Email ROI 1) – Email continues to outperform other marketing channels by … Continue reading 50 Unbelievable Email Statistics You Need to Know
Keith Reinhardt February 10, 2021 One painful lesson of 2020 was learning how fast marketing plans could go obsolete thanks to the COVID-19 pandemic and the resulting economic and social changes. Now, as 2021 rolls out, you might be wondering whether it’s realistic to try to plan beyond the next few campaigns in case something … Continue reading 2021 Email Marketing Strategy: How to Plan for the Unplannable
Howard J. Sewell February 8, 2021 In an era of Instagram, TikTok, and Clubhouse, few marketing channels are more “old school” than the humble email newsletter. And, yet, newsletters are still thriving as a B2B marketing channel, driven in part by data privacy regulations (CCPA, GDPR) that push companies to adopt a more permission-based, subscription … Continue reading 9 Tips for a More Effective Email Newsletter
Chanakya Kyatham February 3, 2021 Are you interested in growing your email list and boosting on-site conversation by 150%? FYI, it’s possible. You can get this done through email retargeting (We’ll show you how later). For now, take a look at this AdRoll survey illustration on retargeting effectiveness – Over 90% of the marketers believe … Continue reading Drive 150% More ROI With These Powerful Email Retargeting Strategies
Efrat Vulfsons February 5, 2021 With the COVID-19 pandemic wreaking havoc on economies worldwide, companies need to leverage marketing avenues that work for them and sustain them in the years to come. Marketing during a crisis requires some finesse and a careful communication strategy with current and potential customers. Government restrictions and social distancing policies … Continue reading 3 Ways Brands Engage With Their Audience via Email
Marika Zinca February 4, 2021 For most publishers, regardless of their industry, to say that 2020 has been a challenge is an understatement. However, since the onset of the pandemic, while so many channels have tumbled, email publishing has flourished. Email subscriptions have soared, as due to COVID-19 restrictions people are spending more time at … Continue reading 4 Powerful Lessons 2020 Taught Us About Programmatic Email Monetization
Angela Ash January 29, 2021 Email is a great tool for boosting one’s productivity, but it can also be detrimental, especially if one spends too much time checking incoming emails. It turns out that the majority of people do exactly that, which contributes to massive time waste on a daily basis and, consequently, decreased productivity. … Continue reading How to Use Your Email to Boost Your Everyday Productivity
Jennifer Lyons January 28, 2021 As more businesses shift towards more customer-centered values and business models, customer journey mapping is quickly becoming a rising star in marketing strategy. Customer journey mapping does not guarantee better customer engagement on its own, but it can be an essential tool for gaining a deeper understanding of your customers’ … Continue reading How To Personalize Email Marketing With Customer Journey Mapping
Karen Repoli January 26, 2021 Many entrepreneurs choose to concentrate on building their social media followers and seldom give any thought to creating and growing a list. Social media followers are valuable but they don’t grow the one list you actually own. And it leaves your audience susceptible to the whims of whatever platform you’re … Continue reading 4 Steps to Grow Your Email List Now
Susan Tucker January 25, 2021 People today are pressed for time more than ever before. Whether they are opting into your email list by filling out a physical piece of marketing material or going online, they are in a hurry. Do them a favor and make it as easy as possible to join your list … Continue reading How Easy Is It for You to Get New Email Subscribers?
