Rochelle Williams September 16, 2021 Here is a simple talisman for success if you’re an email marketer – higher email open rates mean more conversions. Sounds obvious? Even then, many organizations don’t end up writing emails that subscribers want to open. In fact, a study by MailChimp found that email open rates are just at … Continue reading 10 Tips to Boost Your Email Open Rates
Mary Dolan September 7, 2021 How do you check your email? By that, we mean: how often? When? Do you think your habits are the same as other people’s? Other countries? At Pathwire, we were really curious about global users’ email habits, so we decided to do some research on the topic. We surveyed users … Continue reading Spinning the Globe: Email Engagement Habits Around the Globe [Infographic]
Arsalan Sajid September 2, 2021 Email marketing remains one of the most effective and essential forms of marketing in the world in 2021. If you are not actively working to build your list, you’re keeping yourself from boosting conversions. With email marketing, you can engage and nurture members of your audience on a one-on-one basis. … Continue reading The 5 Best Email List Building Strategies to Follow in 2021 and Beyond
How to diagnose if you’re wasting your time chasing the bright-and-shiny. Ryan Phelan on September 2, 2021 I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. … Continue reading Email marketers don’t have time for shiny new things
Marika Zinca August 25, 2021 In the world of digital marketing, email newsletter monetization is the ultimate win-win since it has vast potential in your organization’s revenue strategy. Businesses are always looking for new channels to help them better engage audiences and boost revenue. These two key objectives are part of their DNA. While chatbots, … Continue reading What Opportunities Can Email Newsletter Monetization Bring to Your Business?
Lyudmila Kovalenko August 24, 2021 Wondering how to send an email blast? Need to know what an email blast is? Trying to figure out how to create an email blast? If you want to make the most of email blast marketing, you’re in the right place! Mail blasting is a proven way to get your … Continue reading How to Send an Email Blast
Chandrima Chakraborty August 19, 2021 One of mankind’s most innate attributes, curiosity is as natural to us as breathing. It’s this emotion that has driven every little discovery and every advancement in science, technology, language, industry, and human development. Indeed, as Oscar Wilde aptly put it, “the public have an insatiable curiosity to know everything.” … Continue reading Curiosity Email Subject Lines: Why They Matter and How to Craft Them
Céillie Clark-Keane August 20, 2021 It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building … Continue reading The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)
And how to apply them to your email marketing program. Kath Pay on August 17, 2021 In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon, marketers like me have been thinking about how to revise our email programs, what our customers are experiencing and how much everything could change before … Continue reading 5 lessons email marketers learned in the pandemic
Yash Chawlani August 16, 2021 Email marketing is an effective way to reach new customers while keeping current clients engaged and interested. It is a well-known fact that returning customers are more valuable to a firm than newly acquired customers and email marketing is one way to stay connected to existing customers between purchases. Email … Continue reading What Are the 7 Email Design Best Practices Marketers Should Follow
