Colin CarsonJanuary 3, 2015 You’ve probably sent thousands of emails in the last year, but when was the last time that you actually spent time improving how you send emails? Considering the substantial amount of time we spend emailing (a quarter of the average work day), very few look to improve inbox habits. Cirrus Insight’s … Continue reading 4 Core Areas Of Sales Email Improvement
InklyoJanuary 1, 2015 Email marketing tools provide powerful customer contact channels As with most marketing activities, the Internet offers much more than merely implementing a digital version of paper-based systems. The email system linked to special email marketing tools can run an entire campaign that combines advertising, mail shots, customer tracking, sales conversion, and after-sales … Continue reading Top 7 Email Marketing Tools
Angela Hausman, PhD December 31, 2014 Email marketing is still the preferred form of contact for most consumers. But, are you making the most of your email marketing campaign? Here are my tips for creating a successful email marketing campaign. Google Tabbed Inbox and Smart InboxGetting users to open your emails was always … Continue reading It’s All About the Click: email Marketing
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Contributor Steve Dille shares insights on how America’s top sports league uses email to deepen fan engagement. Steve Dille on December 29, 2014 at 1:13 pm In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a … Continue reading Best Practice Pros: How The NFL Scores Big In Email
Red Akrim December 27, 2014 Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t we all hate spam? Even more so, people are proclaiming that with the ever-increasing popularity of social media and enterprise social networks is the impending obsolescence of email. Well, … Continue reading Confidential: The Importance Of Email Marketing For Small Businesses
Ryan Pinkham December 26, 2014 No matter what time of year it is, it’s always a good idea to set marketing goals. Setting goals makes it easier to measure the results of your different marketing activities, and also provides the focus and motivation you need to stick with them. For example, with 2015 right … Continue reading 4 Email Marketing Goals To Set In 2015 (And How To Make Sure You Achieve Them)
Email may be established, but it’s anything but stagnant. Check out what caught our readers’ attention this year! Pamela Parker on December 26, 2014 Email is one of the most established forms of digital marketing, but that doesn’t mean it’s boring or stagnant. In fact, this year saw a lot of change in the … Continue reading 2014 In Email Marketing Columns: Marketing Land’s Top 10
Karol Krol December 17, 2014 There’s a common opinion circulating around in the business world that there are significantly more ways to fail at something than there are to succeed. And it’s hard to disagree with such a statement. I mean, there’s just so many things that can go wrong when you’re a small business owner. For … Continue reading 10 Ways to Ruin Your Relationship With Customers Through Bad Email Marketing
Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers. Matt McGee on December 17, 2014 Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term … Continue reading E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”
