Tag Archives: email

The 1-2-3 Method For Lifecycle Email Marketing

Jimmy DalyJanuary 16, 2015 The Jackson 5 said it best: “Easy as 1-2-3.” You knew they were talking about email marketing, right? Seriously though, this is one of the easiest and most effective ways to craft a great lifecycle email. We use it ourselves and I really think you’ll find value in it. First, a … Continue reading The 1-2-3 Method For Lifecycle Email Marketing →

Mobile Email Users Frustrated by Formatting

Email Marketing, Mobile Marketing

Most email is now opened on mobile devices these days. However a new study shows that we are frustrated by the poor formatting of emails on mobile devices. It appears that email marketing companies are still producing emails that look great on desktop devices, but fail to impress on mobiles. The research was conducted by … Continue reading Mobile Email Users Frustrated by Formatting →

Mind Your Email Marketing “ABCs” To Move Forward In 2015

Email Marketing

Columnist Daniel Faggella shares his method for creating effective email campaigns through strategic use of brand promotion and customer segmentation. Daniel Faggella on January 16, 2015 If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your marketing message, press send, and … Continue reading Mind Your Email Marketing “ABCs” To Move Forward In 2015 →

Is Email Marketing Still Effective?

Email Marketing

Kim SpeierJanuary 15, 2015 Social media and mobile marketing are grabbing everyone’s attention when it comes to marketing today, but what does that mean for more traditional methods like email? It seems weird to even refer to email as “traditional marketing,” but with how quickly technology is advancing it only seems fitting. As you would … Continue reading Is Email Marketing Still Effective? →

4 Tips to Refresh Your Email Marketing Strategy

Email Marketing

VerticalResponseJanuary 14, 2015 Email marketing continues to reign supreme when it comes to reaching consumers. When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. To help refresh your email marketing strategy this year, we’ve outlined four tips to make sure you’re on the right track. 1. Make emails mobile … Continue reading 4 Tips to Refresh Your Email Marketing Strategy →

Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More

Sales Guide, Trends

Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. Amy Gesenhues on January 13, 2015 Email service provider Mailjet surveyed 300 marketers – 100 from the U.S., 100 from France and 100 from Germany – to gain a better understanding of … Continue reading Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More →

Lessons We Learned from Email A/B Tests in 2014

Ad Campaigns, Marketing Strategy

Allison SparrowJanuary 11, 2015 Bonjour tout le monde. This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers. Looking back at … Continue reading Lessons We Learned from Email A/B Tests in 2014 →

Get More Qualified Leads By A/B Testing Your Email Campaigns

Ad Campaigns

PrialtoJanuary 11, 2015 If your business relies on email campaigns and newsletters for lead generation, then you know how important it is that your email recipients actually open your email and see your offer. How else will you turn those leads into new or repeat customers? That’s why it’s so important to improve your email … Continue reading Get More Qualified Leads By A/B Testing Your Email Campaigns →

Email Is Mostly Mobile Nowadays

Email Marketing

Graham JonesJanuary 9, 2015 Responsive design is essential for email marketing Email is a mobile communication method. Many of us check our emails on our mobile phones or tablet devices, but new data shows that 53 percent of all emails are now opened on a mobile device, rather than a desktop computer. The research also … Continue reading Email Is Mostly Mobile Nowadays →

6 Design Tips To Make Your Email Newsletter Visually Appealing

Email Marketing, Web Management Guidelines

Lisa FurgisonJanuary 8, 2015 Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing. “I think the most … Continue reading 6 Design Tips To Make Your Email Newsletter Visually Appealing →