Katherine BoyarskyJanuary 28, 2015 #Snowmaggedon2015, #Juno, #Snowpocalypse – whatever you want to call it, it’s all anyone’s been talking about for the past 48 hours. So, what can we learn, as marketers, from an event like this? Monopolize On Up-To-The-Minute EventsWe all saw timely emails with subject lines like “Snowed in? Here’s a free “sparknotes” … Continue reading What We Learned About Email Marketing From The #BlizzardOf2015
Graham JonesJanuary 26, 2015 American companies are using email marketing techniques much more effectively than companies in Europe. According to a Mailjet study of brands in American and Europe, there were several areas in which firms based in the USA were ahead of their European counterparts. The study found, for instance, that nine out of … Continue reading America Leads The Way On Email Marketing
Jimmy DalyJanuary 24, 2015 “A life cycle is a series of changes in form that an organism undergoes, returning to the starting state.” The term lifecycle marketing infers that customers experience a contiguous, sequential process that does not end. Taken literally, this means that when a customer makes a purchase, they’ve reached the end of … Continue reading How To Send Better Email Receipts
PrialtoJanuary 21, 2015 “64% of people say they open an email because of the subject line” – Chadwick Martin Bailey When deciding on a subject line, you must first gain clarity on the purpose, on the email, and the audience. From there, a set of best practices should flow. We’ve got strong opinions on email … Continue reading Email Subject Line Best Practices to Improve Your B2B Open Rates
Denise ChanJanuary 20, 2015 This past year, we saw the inbox repackaged and introduced to the 4th screen, with technology like Google’s Inbox and the Apple Watch entering the scene. Consumers are becoming increasingly selective with the type of content they’ll engage with. But these apps also make it easier to capture engagement at more … Continue reading Email Experts Sound Off On Their Predictions for 2015
Donato DiorioJanuary 20, 2015 Good list building affects all aspects of business, including the funnel and pipeline. Collecting the names, titles, emails, phone numbers, and social data, creates that holistic record. However, building a quality, accurate, and targeted list requires planning. Here are the strategies to implement in 2015 for a strong year. Understand Your Audience … Continue reading Email List Building Strategies For 2015
Natasha WyattJanuary 19, 2015 Like many of you, we read a lot of email at Yozio. And, like many of you, we read many emails on our phones. In fact, phones became the default tool for reading email, overtaking desktops a couple years ago. Now, it’s estimated that 65% of emails are opened on mobile … Continue reading Increase App Installs with Email
Anastasia LamotchkinaJanuary 19, 2015 1. Cloudmagic The amazing thing about CloudMagic is that it works with almost all the email services you’re likely already using. It ties up every account you have neatly into an all-around well-designed and highly useful cloud app. The beauty of CloudMagic is its simplicity, while it is super lightweight, fast … Continue reading 5 Cloud Apps That Make Email Less of a Struggle
Jess BarronJanuary 18, 2015 In an earlier post, I shared 4 tips for writing irresistible email newsletters. As great as your new content may be, it’s not enough to just write great newsletters and send them out. You also must engage specific individuals and entire segments of readers. As an example, our email newsletter goes … Continue reading You’ve Got Mail: How to Make Your Email Campaigns Count
Miranda PaquetJanuary 16, 2015 Bounced emails are like the dirty dishes of your email marketing — you can ignore them for a little while, but sooner or later they’ll start to pile up. And then you’ve got a problem. While managing email bounces might not be the most exciting part of your online marketing strategy, … Continue reading Everything You Need To Know About Managing Your Email Bounces
