David AndersenFebruary 2, 2015 The first few months of the year are usually considered a bit of a depressing time. It’s dark, cold and gloomy outside, and most of us would rather just stay indoors until Spring arrives. For email marketers, it can be challenging to find the right approach for kicking off the new … Continue reading 3 Ways You Can Re-engage Your Customers Through Email Content
Dave BrockFebruary 2, 2015 I wish I were smart enough to make up these stories. Today, I received an unsolicited email titled, “Would you like to blog about sales automation.” Here is the text, the only thing I have changed is the company/product name (I’m calling it Company X). I did highlight the spelling errors. … Continue reading Powerful Email Marketing
Sending email marketing campaigns to old or stale lists can result in high numbers of spam complaints, bounces and unsubscribes. All three can flag your account and IP as a sender of spam — eventually blocking your messages from the inbox. Add in that most email service providers have strict compliance standards designed to protect … Continue reading Update Neglected Email Data with 5 Easy Steps for List Cleaning
Laura NollFebruary 2, 2015 Your email list is quite possibly your most valuable connection to your audience. If maintained well, the natural growth of your list can help you to make trusted, honest connections with users that truly want to receive your content. Organic growth can take quite a bit of time — but there … Continue reading 5 Simple Strategies for Growing Your Email List
Jessica MehringFebruary 2, 2015 Mobile matters. Want proof? Check out these stats: Eight percent of users report reading email on mobile devices. (HubSpot) Nearly half of emails are opened on smartphones and tablets—a 500 percent increase in four years. (Litmus) Thirty-seven percent of consumers are more likely to purchase on a mobile-optimized site. (ExactTarget, 2014 … Continue reading Why You Must Consider Mobile In Your Email Marketing
Leslie HughesJanuary 31, 2015 There are many terrific advantages you can take advantage of by investing in a Premium LinkedIn Account: You can do a much deeper dive in your research You rank higher in LinkedIn Search You gain much deeper access to insights such as “Who’s viewed your profile” You can leverage the power … Continue reading LinkedIn Hack: How To Email Your Dream Client Without Paying For A Premium Account
Tammy Kahn FennellJanuary 31, 2015 Recently, the word “engineer” came up while I was driving in the car with my 5-year-old son. I asked him what an engineer is and from the rear view mirror I could see him thinking for a second. Then he said confidently: “An engineer fixes problems that need to be … Continue reading Email Marketing Explained By My 5-Year-Old
Lisa FurgisonJanuary 29, 2015 When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. That’s why we’ve created this handy guide with tips to create effective and well-designed … Continue reading Your Guide To Email Design
Olivier ChoronJanuary 29, 2015 Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email campaigns. To perform A/B split testing, you must: 1) Assess engagement levels … Continue reading ‘Testing, Testing 1, 2, 3’- Email A/B Testing Best Practices
Tommy LandryJanuary 28, 2015 We are nearing the end of the first month of 2015, and most of us should have a good idea of what new inbound marketing strategies we want to tackle this year. It always pays to review what we did in the previous year, analyze what worked and didn’t work, and … Continue reading What to Test With PPC, Landing Pages, and Email Marketing
