Joy UgiFebruary 19, 2015 Today, you can’t get away with not using a responsive email template. It’s a must. A have-to-have. Because mobile readership of emails is growing exponentially, there’s no choice but for marketers to abandon the old way of designing emails, which now often look ugly on mobile phones, and jump on board … Continue reading Kick The Ugly Email Habit With A Responsive Email Template
Kim Cornwall MalseedFebruary 19, 2015 Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. They form the backbone of … Continue reading Lead Nurture Drip Email Campaigns 101: Getting Started
Miranda PaquetFebruary 18, 2015 If you’ve been on the fence about using video for your small business, now is the perfect time to take the plunge. The power of video marketing is no longer easy to overlook. Businesses that use video are providing their audience with an easy way to consume information and show off … Continue reading 9 Ideas for Adding Video to Your Email Marketing Strategy
Rachel FosterFebruary 18, 2015 I read that one of the top fitness trends of 2015 is body weight exercise. Apparently, lots of people have been injured attempting epic feats of fitness and now want to get back to basics. In the spirit of “back to basics”, I thought I’d discuss how to get B2B buyers … Continue reading How To Increase Your B2B Email Open And Response Rates
If you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders. The good news is an autoresponder is an inexpensive – or even free – method of quickly responding to emails. What these programs … Continue reading Email Automation: An Essential For Your Business
Jaymin BhuptaniFebruary 17, 2015 Bounced emails are a subject matter of worry for the email marketers! Marketers need to know that bounces cannot be eliminated altogether and can rather just be reduced. A bounce rate between 10 to 20% is generally considered as acceptable. A gradual improvement on the email bounce rate is a must … Continue reading 5 Reasons That Make Your Email Bounce!
Terri HarelFebruary 15, 2015 It’s easier than ever for nonprofits to stay connected with the people who matter most to their organization. While newer technology has brought some enormous benefits, it also comes with also some challenges. Marketers need to consider widely different channels to reach all the right audiences. Besides that, they need to … Continue reading The 5 W’s Of Effective Nonprofit Email Marketing
Dan RomanskiFebruary 14, 2015 We all want the same thing when it come to email marketing—a high engagement with our subscribers and to eventually turn this engagement into better leads and sales opportunities. But the question is, how can we perfect our emails to increase our engagement? One major way to increase engagement is through email … Continue reading 3 Simple Email Tests You Should Be Using In Your Marketing
Dean KeipertFebruary 14, 2015 Email marketing has been around for a long time and has always been a simple source to remain in contact with customers, clients and prospects. Although the basic concept of remaining in touch is still the same, the methodology behind email marketing has changed, and much of that change has occurred … Continue reading Email Marketing For Lead Generation
While you’ve been focusing on segmentation, have other parts of your email program been on auto-pilot? Columnist Cara Olson has suggestions to get you moving. Cara Olson on February 13, 2015 We are already well into 2015, but many marketers are still refining their plans for the year. I’m beginning to hear several common themes … Continue reading 5 Priorities For Email Marketing In 2015
