Tag Archives: email

Mobile Responsive Email – What Is It And Why Should Your Brand Be Using It?

Adam BaetuFebruary 9, 2015 Email is a vital marketing tool – a way of reaching out to your target market and directly speaking to current and potential customers. You can do a lot with email, from fantastic branding and design to launching new products and building brand loyalty with exclusive offers and discounts for your … Continue reading Mobile Responsive Email – What Is It And Why Should Your Brand Be Using It? →

Measuring The Impact Of Your Email Nurture Campaigns

Andrew SheridanFebruary 7, 2015 B2B marketers are responsible for pushing as many qualified leads to sales as possible. Marketing that focuses on demand generation may create a high number of new leads, but that doesn’t necessarily mean they will convert into customers. The B2B buying process has evolved into the “customer journey,” and your marketing … Continue reading Measuring The Impact Of Your Email Nurture Campaigns →