Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences. Steve Dille on February 24, 2015 There’s nothing more valuable than assembling some serious industry brainpower in one room for a good discussion around immediate and future challenges, and we were recently able to get up close and personal with two — … Continue reading 8 Things The Top Mailbox Providers Really Want Email Marketers To Know
Agu de MarcoFebruary 25, 2015 Does your email marketing campaign need a boost? Approximately half of marketers who used videos in their email campaigns saw increased click-through rates, increased time spent reading their email and increased sharing and forwarding (eMarketer). However, including video in email is still a bit tricky, as the two major email … Continue reading Email Marketing with Video: 8 Do’s and Don’ts for Beginners
Skip FiduraFebruary 24, 2015 One of the perks of my job is that I am able to get out of cold, dark London and visit the Email Evolution Conference (EEC) in Miami. In addition to the fruity cocktails, I also get to hear some of the best email marketing content of the year. This first … Continue reading The Art Of Email Persuasion
Jayden ChuFebruary 24, 2015 Click through rates or CTRs are a major factor in the success of your B2B email lead generation campaign. It reflects how many of your send-outs were able to incite engagements from target identities. Low CTR rates obviously mean that your email campaign isn’t doing well enough to generate responses that … Continue reading How to Increase the CTR of Your Email Campaign
Want more phone calls? Columnist Daniel Faggella says the key lies in your calls-to-action. Daniel Faggella on February 23, 2015 I want to talk about one of my absolute favorite strategies for generating an immediate return on investment from email marketing: varied calls-to-action. This was something I used when I was just starting out, and … Continue reading Drive Double The Phone Appointments With Your Email Marketing
Laura NollFebruary 22, 2015 Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular … Continue reading Reengagement Strategies for Email Marketers
Jimmy DalyFebruary 21, 2015 I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen … Continue reading The Small Win Email: A New Way To Think About Conversions
Sabrina JessFebruary 20, 2015 We talk a lot about email. We know the importance of email and if you’re following us there’s a good chance you understand the importance of email too. We’re no longer in the early stages of the internet; we’ve moved into the technology age and your customers have expectations about your … Continue reading 3 Quick Tips for a More Effective Email Signature
Dave LandryFebruary 20, 2015 Email marketing campaigns can be a beast to master. As anyone that has ever deployed an email campaign knows, it’s easy for an email to be filtered into a junk mail folder, destined to be deleted without being read. That’s a scary prospect for any business that is spending valuable time, … Continue reading How to Build a Successful eMail Campaign
Miranda PaquetFebruary 20, 2015 Think about the people on your email list. While some of them have been receiving your email campaigns for years, there’s a good chance others are very new to your business. Or, whereas most of your contacts are local, others may only be in your area a few weeks out of … Continue reading What’s The Difference Between Email Lists And Tags?
