Tanya MoreiraApril 11, 2015 In our last blog post, we covered four of the essential email marketing metrics: open rates, clicks, clicks-to-open and share rates. Now we’re going to look at delivery rates, bounce rates and net list growth. These metrics will give you a better picture of whether your database is growing or dying … Continue reading Back to Basics – 7 Email Marketing Stats You Should Know
Jordie van RijnApril 11, 2015 We are pleased to announce that email industry heavy weight Jordie Van Rijn from Email Monday among many other well respected email marketing events, blogs and websites like email vendor selection has agreed to write a series of blogs for display block. The first of which is below. Please make … Continue reading Research Piece On What Email Marketers Are Focusing On
Amanda ClarkApril 10, 2015 Email marketing has long occupied a strange place in the content marketing landscape. It is perpetually underrated, perhaps because it’s not as flashy or simply not as new as Facebook marketing, Pinterest marketing, YouTube marketing, and the like. Underrated though it may be, study after study confirms that email marketing is … Continue reading What Every Business Owner Should Know About Email Marketing
Kim StiglitzApril 10, 2015 At VerticalResponse, our customers often ask what they can do to make their email marketing more effective. To help, we put together a baker’s dozen of things you can do to fix your emails right now. Each item on this list is an actionable to-do which can give you real results … Continue reading The Dirty Dozen Things You’re Doing Wrong With Your Email Marketing And How To Fix It Pronto
Miranda PaquetApril 9, 2015 Drumroll please. The best time to send your email is… There’s nothing we’d love more than to tell you a magic time and day that would give you the absolute best results for your email campaign. But while we can’t give you exactly that, we do have more than enough data … Continue reading When Is The Best Time To Send Your Email Marketing Campaign?
Andrew WilsonApril 9, 2015 Aren’t emails interesting? Sometimes when I check my inbox in the morning to find 374 unread emails I think to myself, “Brilliant! This is weeks’ worth of riveting content to pore over. This is gonna be wicked. I bet I just lose myself in that one about the latest in alternative … Continue reading Innovating Email Marketing
Grant ThomasApril 9, 2015 Background Amy and JD Crouse started Bolder Band to bring stylish and functional workout headbands to active individuals everywhere. With no prior experience in e-commerce, Amy and JD have grown Bolder Band into a successful online brand in just a little over a year! JD was looking for a way to … Continue reading How E-Commerce Store, Bolder Band, Collected 7,200 Email Leads in 4 Days [Case Study]
VerticalResponseApril 9, 2015 Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 4.3 billion by the end of 2016, according to a report by tech market research firm, The Radicati Group. With numbers like that, it makes a lot of … Continue reading 4 Effective Ways to Increase Email Subscribers [Guide]
Ryan PinkhamApril 8, 2015 Email marketing works because it allows you to reach customers (and potential customers) in the place they go everyday — the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? This is a question we hear a lot. Even if your business … Continue reading 5 Simple Strategies To Improve Your Email Open Rates
Susan Baroncini-MoeApril 8, 2015 Something’s been on my mind lately…it’s business email etiquette. Now, there are quite a few resources on email etiquette, and most are fairly simple: Be professional and courteous in business emails, Don’t send or forward inappropriate content, Make sure your subject line summarizes the content without being overly cute, But there … Continue reading RapidFire: Business Email Etiquette – What You Don’t Know
