Andrea LehrApril 20, 2015 Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos — and the results revealed … Continue reading What Does Your Email Writing Style Say About You?
VerticalResponseApril 20, 2015 No one wants to receive unsolicited email messages when checking their inbox. However, businesses often forget this and want to acquire as many new customers as possible by emailing people regardless of whether or not those potential customers signed up to be on their email list. Poor list building practices and maintenance … Continue reading Get Better Results: Grow Clients’ Email Lists the Right Way
Blaise LuceyApril 19, 2015 It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is hard, whatever the channel. For most marketers, making something responsive means long meetings with design and web teams, if not outsourcing big chunks of projects to agencies. Maybe that’s why nearly … Continue reading Why Responsive Design Doesn’t Mean What Email Marketers Think It Means
Lucinda WatrousApril 19, 2015 “I am Groot.” Those are the only three words Groot says through most of the Marvel Guardians of the Galaxy film. Rocket’s the only character who “gets” Groot. While it certainly makes for an element of humor in the film, it’s not the way you want to operate your email marketing … Continue reading “I Am Groot.” What’s Your Email Marketing Really Saying?
David AndersenApril 18, 2015 In many ways, your contact list is a long-term romantic relationship. Both parties, you and your customers, get to know the ins and outs of your respective personalities. Contacts first sign up because they’re attracted to your content and trust that your offer is relevant and provides value. It’s love at … Continue reading Email Inactives Doesn’t Have To End In A Painful Breakup
Miranda PaquetApril 15, 2015 When The Local Good first got started with email marketing, they were in a position a lot of businesses and organizations can relate to. Without an existing list of email addresses, they had to build their list from scratch — one name at a time. As a nonprofit that specializes in … Continue reading 5 Steps to Grow an Email Audience that Looks Forward to Hearing from You
Amir JirbandeyApril 15, 2015 Remember those Cracker Jack boxes you had as a child? Not knowing what toy you’d find at the bottom was a huge incentive to opening and consuming the box all in one sitting. While the element of surprise was exciting back then, it doesn’t translate quite as well to email marketing. … Continue reading Mastering Responsive Email Design Across Most Popular Clients
Sally McGrawApril 11, 2015 Newsletters serve dozens of purposes for dozens of different business models. Some are strictly informational, designed to keep subscribers in the loop about organization or publication news. Some are focused on generating sales by keeping readers informed about new products. And many fall somewhere in between, offering a mix of updates … Continue reading Calls to Non-Purchasing Action: Tips for Email Engagement
Micheline NijmehApril 11, 2015 Email tracking tools today abound that promise to help you close deals faster. But just opening a sales email and clicking on it doesn’t truly indicate a customer’s interest. So how does an email-tracking tool accelerate the sales cycle? The reality is that it doesn’t – at least not by itself. … Continue reading 4 Reasons Why Email Tracking Isn’t Enough for Sales
Jonathan YefetApril 11, 2015 The folks at Venture Beat Insight are currently doing some really awesome email marketing research by collecting super insightful user data. Through this research, they are hoping to explain why email marketing is primed to grow in 2015 and garner an increase in both budget and attention. Though VB Insight’s research … Continue reading Email marketing is primed and ready to grow in 2015
