Amir JirbandeyApril 7, 2015 Beneath improving deliverability and behavioral targeting, you have the skeleton of an email marketing program. No matter where you are in the building process, whether you’re just starting out or well on your way, the fundamentals are always crucial to building a sustainable email strategy. This is why we’ve put together … Continue reading Email Marketing 101: Email Design
Laura NollApril 6, 2015 A dirty little secret: most of my blog posts begin as questions someone asked. In truth, it makes it easier to have a conversation and relay information than to just regurgitate marketing messages you don’t really want to hear. You can thank me later. All too often, though, I get caught … Continue reading Why Email? Why Not?
VerticalResponseApril 6, 2015 Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds. “Newsletters feel personal because … Continue reading 75 Email Newsletter Content Topics You Can Use ASAP
Marc HummelApril 4, 2015 An unseemly tirade for retailers with ambition: Part 1 It’s something we got off our chests in our recent personalization rant. We discussed the disconnect between what most retailers say (they want an actionable personalization strategy) and what they do (not much). The point was about multichannel personalization, and we think … Continue reading You Can’t Just Personalize For Email
Cynthia PriceApril 4, 2015 As more brands become publishers, marketing teams spend an increasing amount of time and effort promoting their thought leaders and promoting earned and owned content. There are many up-and-coming and existing digital marketing tools for promoting content, but one tried and true solution for brand publishers: email. Sure, you’ve probably done … Continue reading 3 Ways Brand Publishers Can Use Email Marketing
Ryan PinkhamApril 4, 2015 You know building awareness for your business is important. But how do you stand out and actually get the attention you need to reach new customers and generate new opportunities? This was the dilemma faced by Davidson & Company, LLP, a full-service accounting firm located in downtown Vancouver. “One of … Continue reading How to Use Email Marketing to Build Brand Awareness
Amy CowenApril 4, 2015 From country to country, the etiquette that is appropriate for emails can vary widely. In certain countries, email correspondence is expected to be highly formal, much like a written business letter. Alternately, in other countries it is expected that emails contain more of a friendly conversation, as if you were catching … Continue reading Email Etiquette in Different Countries [Infographic]
Adam BaetuApril 3, 2015 If you’ve mastered the basics of putting together a compelling email marketing campaign, including getting the subject line right and optimizing the content for mobile, you’re now ready to be just that bit more creative with the content you send out to subscribers. Video can be hugely engaging, hooking viewers in … Continue reading Does Video in Email Marketing Increase Response Rates?
John W HayesApril 2, 2015 You’ve got customers: If you’ve got customers, you’ve got the opportunity to generate repeat purchases and upsell opportunities. The revenue from these opportunities is the lifeblood of most businesses (small or large). It is much easier to sell to an existing customer than find a new one. It’s never too … Continue reading 7 Signs You’re Ready for Email Marketing Software
Ernan RomanApril 2, 2015 Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email spend 138% more than those who didn’t receive email offers, and 44% of email recipients made at least one purchase last year based on a promotional email. … Continue reading 3 Tips to Improve Your Email Marketing Effectiveness
