Columnist Chad White says marketers need to be bolder and more innovative to win (and even just to survive) at email marketing. Chad White on June 14, 2016 When Malcolm Gladwell’s Outliers came out in 2008, everyone was really taken by the “10,000 Hour Rule,” which said that it took roughly 10,000 hours to … Continue reading Are email marketers too afraid of failure? 4 fears to conquer
by Lawrence Anderson June 13, 2016June 13, 2016 It cannot be denied that Email Marketing has been an advantage for B2B marketing research to market Software leads. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and … Continue reading Research 101: Advantages of Email Marketing
How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads. Daniel Faggella on June 13, 2016 In the age of information marketing, email is widely considered the most effective medium to generate revenue, converting better than social … Continue reading 5 strategies to convert your readers into email subscribers
by Janna Hartley June 10, 2016June 10, 2016 Emails with personalized subject lines are 26% more likely to be opened. Wouldn’t it be nice to have a prescribed set of steps or parameters that would guarantee success or some sort of black and white, concrete solution to achieve results? Devoid any such magic insight or … Continue reading (So-Called) Email Best Practices
by Rupert Adam June 11, 2016 Follow @emailcenterJune 11, 2016 Email marketing is the poorer cousin of all marketing channels. It’s inexpensive, not considered particularly sexy and been around for a long time. However, there are several reasons why it’s one of the best channels to implement and should continue to be part of your … Continue reading What Are The Benefits Of Email Marketing?
by Steve Hamm June 10, 2016 Follow @maasprosrduJune 10, 2016 A good many small businesses are primarily local in scope. They thrive on the transactions that come from customers who live within a certain radius of the company’s venue. Although national commerce is a distinct possibility with online ordering, doing so is usually of secondary … Continue reading Internet Marketing Services for Small Businesses Must Include a Strong Email Strategy
by Nicola Faulkner June 7, 2016June 7, 2016 There are lots of ways to encourage customers to submit their feedback, make the process as easy as possible and they’re happy to tell you what they think. Customer feedback is extremely important if you want to develop your business, products, and services in line with their … Continue reading Collecting Customer Feedback via Email
As more consumers look to deal with their banks online, banks need to know the impact of email campaigns. Columnist Jose Cebrian discusses some key tactics. Jose Cebrian on June 6, 2016 For most industries, email is generally considered a very high ROI marketing channel. But the retail banking sector seems to be an exception … Continue reading Measuring email effectiveness in retail banking
By Robert Brady June 6th, 2016 Building your email list is a common goal of virtually all websites, whether an ecommerce store, an industry blog or a brick and mortar store. Email consistently provides one of the highest ROI channels for online marketing, contributing an average of 23% of sales, but only getting 15% of the … Continue reading How To Use Facebook & Twitter PPC To Build Your Email List
by Rupert Adam June 5, 2016 Follow @emailcenterJune 5, 2016 Fall foul of the law surrounding email marketing and you could receive a fine of £5,000 from the Information Commissioner, as well as suffer losses through civil claims. Here are five key points to think about regarding email marketing and your legal requirements. Obtaining Permission … Continue reading Email Marketing and Your Legal Requirements
