by John W Hayes June 20, 2016 Follow @john_w_hayesJune 20, 2016 The summer months are a funny old time for us marketers. Things tend to get a little quiet while everyone is distracted by the long, hot summer days. Even businesses that reach their peak during the summer months slow down on the marketing front … Continue reading Heat Up Your Summer Season with Email Marketing
by Kasey Luck June 19, 2016 Follow @BoldnZestyBlogJune 19, 2016 A lot has been written about the importance of email marketing. And that’s for good reason: if we look at the ROI, email is the best-performing channel, with much higher conversion and retention rates than social media. Email marketing is like a headed cabbage. It … Continue reading 10 Skills An Email Marketing Manager Needs To Succeed
by Sally McGraw June 19, 2016June 19, 2016 You may read the title and think, “Psh, marketing as a selfless act? I don’t think so.” But hear me out on this one. A colleague recently introduced me to the idea of marketing as education and sales as service, and I’m warming to the idea. Here’s … Continue reading Can an Email Newsletter Be a Selfless Gift to Subscribers?
by Alphonso Sanchez June 18, 2016June 18, 2016 Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Fortunately, there is a simple way any marketer … Continue reading Getting Started With Email Marketing Segmentation
by Sean Hargrave, , Staff Writer, June 15, 2016 Lots of brands are getting used to segmenting customers according to their activity and purchasing history because it just makes sense to use data about where they are in a sales funnel, in order to inform the next marketing message they should be exposed to. But … Continue reading How Email Is Turning Lookers Into Bookers
by Dan Forootan June 15, 2016June 15, 2016 National brands and marketers are faced with a tough challenge — grow sales at the local level while protecting brand equity. National brands and marketers want to power up targeted communications with customers and prospects, but if franchisees are executing individual email campaigns, it will be next … Continue reading 10 Data-Driven Reasons Why Franchises Should Centralize Email Marketing
by Monique Zander June 15, 2016June 15, 2016 The popularity of email marketing is increasing by leaps and bounds. Many small to medium-sized businesses now devote a major slice of the marketing budget to email campaigns. Email is a very effective way of facilitating direct contact with your existing customers as well as developing better … Continue reading Email Design Tips For A Successful Business Email Marketing Strategy
by Mickie E Kennedy June 15, 2016 Follow @ereleasesJune 15, 2016 Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what … Continue reading 5 Tips for Effective Email Newsletters
by Mike Parry June 15, 2016June 15, 2016 What is TLS and how is it going to affect my email marketing or why has Google put a big broken padlock next to my email? These are questions on many a marketers lips right now, well the second one is, the first one is only ever … Continue reading TLS: Is The Google Mail Padlock Hurting Your Email Marketing?
by Lyn Craig June 14, 2016June 14, 2016 Average email marketing open rates are fluttering at a tentative 17.62% and click-through rates at a miserable 3.69%. Times are tough. Between the current generation’s information overload and the abundance of digital choice marketers now have to deal with consumers who have wizened up. The spammy email … Continue reading Email Marketing: 4 Simple Ways to Boost Open and Click Through’s
