by Nicola Faulkner July 8, 2016July 8, 2016 A data table is an arrangement of information using rows and columns, a bit like an excel spreadsheet. They are used to structure and present detailed information on a specific subject, making it easier to create segments and target customers through dynamic content in your email marketing … Continue reading How Are Datatables Used in Email Marketing?
by Tukan Das July 7, 2016 Follow @tdasJuly 7, 2016 Traditional outbound lead generation typically involved a dial tone and a mind-numbing array of telephone numbers. Today, it’s more sophisticated – and more digital. Email has become one of the most important touch-points between your sales team and their prospects. It opens the door to … Continue reading Roundup of the 6 Best Tools for Outbound Email Prospecting
by Aaron Gray July 6, 2016July 6, 2016 Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology and other advancements, email usage has expanded greatly over the years. For businesses, email marketing is … Continue reading 4 Things To Remember When Creating Your Email Marketing Strategy
by Ray Manley July 6, 2016 Follow @rbmanleyJuly 6, 2016 The email open rate story I’m about to tell is true. I’d like to say that the names have been changed to protect the innocent, but since this is a situation where it’s hard to tell the innocent from the guilty, I can’t make that … Continue reading Why Your Email Open Rate Tanked and How to Fix It
by John W Hayes July 6, 2016 Follow @john_w_hayesJuly 6, 2016 Email marketing software is a little bit like a gym membership. You buy it with the best of intentions, but when there is so much other stuff going on in your life, it can be difficult to find the motivation to put in the … Continue reading 8 Email Marketing Campaign Ideas You Can Send Today
by Mylène Blin July 5, 2016July 5, 2016 Really powerful marketing ideas are all born from simple psychological principles. Storytelling may be a popular buzzword now, but the truth is we’re wired to like stories. They help us better understand the world around us. Children learn social or moral rules through fables, we remember scientific … Continue reading How To Use Email For Your Brand Storytelling
by Karen Repoli July 4, 2016 Follow @karenrepoliJuly 4, 2016 One of the questions I’m most often asked about email marketing is how often you should mail your list. If you are asking that question, you aren’t alone! I wish there was a simple, straight-forward answer, but the best I can do is tell you … Continue reading How Often Should You E-Mail Your List?
by Mike Parry July 3, 2016July 3, 2016 Anyone who has ever had to send an email marketing campaign will know “The Fear” – the sense of dread you get when you personally are about to hit the go button on an email that is going to be received by potentially thousands and thousands of … Continue reading How to Recover From an Email Disaster
by Loren McDonald, Op-Ed Contributor, June 30, 2016 Of course they aren’t. If you’re reading this column in email, you might have used the MediaPost Email Insider sender name and subject line words you saw in the inbox to decide to open the message instead of deleting it. But I’m wondering how well text-centric … Continue reading Are Words (In Email Marketing Messages) So Last-Century?
by Joei Chan July 1, 2016 Follow @joeeiJuly 1, 2016 Every month, you see a new “email is dead” blog post, or a new “email-killer.” And every month, product updates, newsletters, and discount coupons continue to flood my inbox. I mean, social media was supposed to replace email, but Facebook still emails me when someone … Continue reading Email Segmentation: Boosting Our Open Rates One Send At A Time
