by Personal Branding BlogAugust 24, 2016 A professional email is just the first step to generating new leads and sales for your personal brand. In order to be successful, there must be a way to capture your reader’s attention and compel them to want to know more. How is your email communication with your subscribers? … Continue reading Boost Your Brand’s Email Conversions With These 5 Tips
by Rosa LippardAugust 20, 2016 As the Summer’s now in full swing, some of us may have experienced a slowdown in our email marketing with people taking time off for their family, holidays or computer games (you know who you are). Instead of watching cat videos or daydreaming of the pub garden, here’s a few … Continue reading Email Marketing Management During the Holidays
by Nicola LushAugust 20, 2016 The overall design of your email will determine whether the recipient will actually take time to read it or mark it for the junk folder. Here are some of the things you should consider when designing your email campaign. Overall Layout of Your Email The type of content you’re pulling … Continue reading Basic Rules for Constructing a Strong Email Design
by Silviya Dineva Follow @_SilviyaDinevaAugust 19, 2016 Marketing automation targets revenue that is not yet obtained but is very close to that point in your customer relationship roadmap. Email automation in online retail marketing is what can help you personalize your communication with each and every customer and scale your growth at the same time. … Continue reading Why to Choose Email Automation for E-commerce?
by Warren Knight Follow @warrenknightAugust 19, 2016 DID YOU KNOW: 74% OF MARKETERS SAY TARGETED PERSONALISATION INCREASES CUSTOMER ENGAGEMENT? Email marketing can be one of the most powerful tools when it comes to getting more sales for your small business. The biggest problem is that most small businesses do not understand how powerful it can … Continue reading Email Marketing: Personalise Your Emails To Get More Sales
by Ronald Dod Follow @Visiture_SearchAugust 12, 2016 At the end of September last year, Google announced a new feature that they were debuting called Customer Match, which gave advertisers the ability to target ads based on email addresses. Prior to this, advertisers had to play somewhat of a guessing game with demographics and affinities that … Continue reading How & Why to Integrate Email Lists with PPC
by Mylène BlinAugust 10, 2016 It’s summertime, and you might be spending it away from civilization, doing yoga in a remote ashram in Southern Sri Lanka and trying to open your chakras, channel your inner strength and improve your overall karma. Or maybe you’re just sitting in your office, basically like we are. If this … Continue reading Content Engagement: Finding Your Inner Email Voice
Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable features. Jason Warnock on August 16, 2016 Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented … Continue reading What Pokémon Go can teach us about email marketing
by Mike ParryAugust 10, 2016 Email marketing can be the most effective sales support for retail companies. It is undisputed that it is by far the best value for money form of advertising. For every £1 spent, email marketing generates a £38 ROI. Email has been claimed to be more than 40 times more effective … Continue reading How Retail Should Use Email Marketing
Many brands are utilizing responsive design for their email marketing, but the production costs and skills needed to create fully responsive emails can sometimes be prohibitive. In these cases, columnist Chad White recommends responsive-aware design. Chad White on August 9, 2016 Several years into the Age of Mobile, brands are finally catching up to … Continue reading The growing appeal of responsive-aware email design
