If your messages aren’t getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a “good” sending reputation. Jose Cebrian on August 29, 2016 In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it … Continue reading Is your email a casualty of the war on spam?
by Suzanne Stock Follow @https://twitter.com/marketscanAugust 28, 2016 According to The Radicati Group, in 2013, the majority of email traffic came from business email, which accounted for over 100 billion emails sent and received per day. By the end of 2017, it is expected that business email will account for over 132 billion emails sent and … Continue reading 4 Simple Ways to Personalize Your B2B Email Marketing Campaign
by Dave Charest Follow @DaveCharestAugust 28, 2016 Tired of sending the same old email design? You want to mix things up. But kicking out the jams risks confusing your email contacts when they just recognize your brand. Instead, follow the beat of the hottest rock acts to keep your email design fresh while retaining your … Continue reading How to Rock a Tired Email Design
by Tukan Das Follow @tdasAugust 28, 2016 No prospect is a one-channel individual. That is, they are not only using email, or Twitter, or LinkedIn, or the phone… chances are, they use all of those, and more, in their day-to-day lives. Prospects are multi-dimensional in their choice of channel and platform, jumping from a phone … Continue reading How to Combine Email, Phone, Social and Personal Connections to Engage Your Prospects
by Bria SullivanAugust 27, 2016 I don’t mean to dim your summer glow, but let’s face it — the holidays are just around the corner. Before you know it, you’ll be adding a holiday-themed touch to your business, merchandise, communications, and even your house. This is typically when a lot of our customers ask us … Continue reading When Should You Switch Up Your Email Template?
by Carl SednaouiAugust 26, 2016 The best thing about email marketing is that you can track just about everything. Your email service provider (ESP) can likely tell you who opened your email, clicked on a link, made a purchase, or marked your email as spam. When it comes to email marketing optimization, this data is … Continue reading Email Marketing Metrics 101
How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board. Sol Orwell on August 26, 2016 As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the … Continue reading 7 steps for re-engaging your email subscribers
Looking to step up your next email campaign? Columnist Alyssa Nahatis describes some common mistakes you should avoid and how to personalize your content to drive engagement. Alyssa Nahatis on August 25, 2016 Email marketing continues to reign supreme atop the return-on-investment charts, beating out SEO, content marketing and paid search. When it comes to … Continue reading Email marketing is more than just hitting the send button
by Kristen Dunleavy Follow @KristenWritesItAugust 24, 2016 Do you feel as though your attention span is getting shorter? You are probably right. And you are not alone. In fact, if the results of a Microsoft study are accurate, the attention span of a human being is now about eight seconds – down from 12 seconds … Continue reading How to Write Email Content for Short Attention Spans
Email automation can help marketers win with the inbox. Contributor Cynthia Price shares tips for using email automation to engage with consumers. Cynthia Price on August 24, 2016 When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your subscribers want when … Continue reading Why the best email marketing happens when you don’t hit “send”
