by Susan Gilbert Follow @SusanGilbertAugust 8, 2016 Boost Your Email Conversions With These Tips How is your business email communication with your leads and customers? 89 percent of marketers increase their prospects with targeted campaigns. [Mailigen] Given this statistic, it is clear that in order to be successful we need to communicate in a way … Continue reading 5 Email Strategies That Will Boost Your Business Sales
by Michael WightAugust 11, 2016 While some may argue that email marketing is dead, the truth is that it is still effective with ROI as high as 700%, given that you use it properly. The benefits of email marketing are known to one and all. It is easy to manage and is also very affordable … Continue reading Things You Can Do To Improve Your Email Marketing
How can email marketers engage millennials? Columnist Scott Heimes offers tips on how to grab the attention of millennial recipients and retain their trust. Scott Heimes on August 11, 2016 Millennials spend about six hours a day checking email, according to Adobe. Marketers have the opportunity to capitalize on the amount of time millennials spend … Continue reading How to make your email marketing engaging to millennials
August 2, 2016 Imagine receiving an email from your best friend. You’d open it right away because a) It’s from someone you know and b) There’s a good chance the email content is relevant to you (and maybe even includes some salacious gossip). That’s the basic idea behind personalization for email marketers. (Minus the gossip. … Continue reading Email Marketing Personalization 101
You only get one chance to make a first impression, so you’d better make it count! Columnist Daniel Faggella provides tips for crafting your initial email autoresponder. Daniel Faggella on August 8, 2016 Email autoresponders are one of the most powerful tools in your marketing arsenal; you can literally write these messages once and … Continue reading The fundamentals of the first email
by Vignesh Subramanyan Follow @v_subramanyanAugust 6, 2016 Email marketing isn’t new. It’s one of the longstanding channels used by marketers on a regular basis. But the days of one-size-fits-all, batch and blast email marketing programs are over. – Click to tweet Relevant and personalized email content is crucial to engage, nurture, and retain B2B audiences. … Continue reading How To Boost Outbound Email Performance With Predictive
by Kristen Dunleavy Follow @KristenWritesItAugust 13, 2016 The success of any email marketing campaign probably hinges more on one word than any other: deliverability. Your message simply cannot prompt action if the recipient doesn’t receive it. Which is why you want it to end up in the recipient’s inbox, not relegated to their junk or … Continue reading Email Deliverability Best Practices: Understanding Spam Filters
by Colleen McKenna Follow @Colleen_InteroAugust 10, 2016 ControversyEmergencyI apologizeFinal Notice of TerminationIt’s Over These are just some of the subject lines we received in our individual inboxes between April 4th and May 19th. In fact, when I searched my Inbox, I counted ten emails from the same person/business attempting to sell their online course. Woah! … Continue reading 5 Ways to “Sell” and Win Trust Through Email
by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 10, 2016 We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon announcement? April 21st 2015 marked D-day for change to the Mobile Friendly Ranking Algorithm. Soon following was Google’s official announcement that mobile had finally eclipsed desktop, with more … Continue reading Take a Mobile-First Approach to Email to Target On-the-Go Consumers
by Kristen Dunleavy Follow @KristenWritesItAugust 6, 2016 Picture this: It’s August and you’re splurging on a new bathing suit for a weekend getaway at your local beach. You’re buying online to take advantage of next-day shipping. Shortly after you hit the “order” button, you receive an email… “Hi, [You]! Thanks for your recent purchase. Why … Continue reading 5 Ways Fashion Retailers Use Contextual Email Marketing
