Which is better: email or social? Columnist Scott Heimes explains why it doesn’t have to be one or the other; your email marketing and social media efforts should go hand in hand. Scott Heimes on September 8, 2016 Social media has firmly cemented its place as a vital marketing tool and has evolved to be … Continue reading Email marketing in the age of social media
by Vicky Oliver Follow @vickyoliverSeptember 8, 2016 Electronic communication is what makes today’s business world spin. Reliance on the instantaneous exchange of information lets us communicate at all hours of the day or night and establish a message trail to keep track of decisions and progress. But, as Hillary Clinton’s email debacle demonstrates, the advantages … Continue reading What Hillary Clinton Can Teach Us About Email Abuse
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them. Chad White on September 6, 2016 I’m a sucker for a good sound bite, and I heard plenty of great ones at our company’s *conference in Boston a few weeks ago. However, … Continue reading 5 email marketing sound bites (and the deeper meaning behind them)
by John Nemo Follow @JohnNemoPRSeptember 4, 2016 It’s the fastest, easiest way to ensure your emails get read while also building a deeper connection with your readers. Once upon a time, we loved email. Heck, Tom Hanks and Meg Ryan even starred in a movie about it. However, these days most of us view email … Continue reading The Email Marketing Secret Nobody Talks About
by Keith Reinhardt Follow @FreshAddressSeptember 2, 2016 “How often should I email my subscribers?” It’s an important question, especially if you worry that you’re emailing too often or wondering whether your subscribers would tolerate more emails. But maybe that’s not the best way to get the right answer. Try this: Should different customer groups get … Continue reading Segmenting Can Solve the Email Frequency Problem
by Kristen Dunleavy Follow @KristenWritesItSeptember 3, 2016 We’ve all heard that “reading is fundamental.” We’re going to tweak that adage a bit for email marketers and coin a new one: “readability is fundamental.” In fact, it’s probably safe to say that in terms of importance to a campaign’s success, readability is right up there with … Continue reading How to Optimize Your Email Content’s Readability
by Vanessa Rombaut Follow @vanessaincolourSeptember 3, 2016 Want to make your cold email campaign HOT? Take a look at these tips on how you can turn the heat up. What’s your first thought about cold emails? You might be thinking about relentless emails about a product you’re totally not into at all landing in your … Continue reading Get Your Emails Read: Cold Email Tips
by Kristen Dunleavy Follow @KristenWritesItSeptember 2, 2016 Fall is right around the corner and the holidays will be here before you know it. Scared yet? Don’t be! New seasons mean new campaign opportunities and more ways to engage with your customers. Use these September holidays and themes to inspire your next campaign. Major September 2016 … Continue reading September 2016 Email Campaign Ideas
by Mark Simmons Follow @mixeddigitalAugust 31, 2016 When it comes to keeping up with email marketing trends, defining the ideal email strategy and increasing click through rates, you need access to the best resources to achieve the results you want. Following are 7 invaluable email marketing resources all marketers need to bookmark. 1. HubspotBy now … Continue reading 7 Invaluable Email Marketing Resources Every Marketer Needs To Bookmark Right Now
The landscape of email marketing is about to change dramatically, even if we don’t realize it yet. Columnist Len Shneyder points us down the path ahead. Len Shneyder on August 31, 2016 You know, we email marketers can be a pretty conservative lot. There are good reasons for that. First, the limitations of email standards … Continue reading The future of email marketing is already here
