Aaron Gray — November 13, 2016 — November 13, 2016 For any business, the holiday season is the time when you’ll see an increase in sales for the year. When the peak season is soon arriving you want to make sure your customers and visitors know about any annual sale you have on offer, so … Continue reading Killer Email Marketing Tips To Increase Online Holiday Sales
Alan Cassinelli — November 10, 2016 Follow @alancassinelli— November 10, 2016 If you’re anything like me, you probably get at least 20 marketing emails a day, and some people receive way more than that! It’s easy for your messages to get lost in that deluge of emails hitting each customer’s inbox. Even if your email … Continue reading 30 Email Campaigns You Should Totally Steal [Slideshare]
Brad Smith — November 9, 2016 Follow @bsmarketer— November 9, 2016 Email marketing is still one of the best performing digital channels, beating out Facebook and Twitter by 40X according to one study. So what’s the problem? The number of emails that our subscribers are getting continues to balloon. Billions are already being sent daily, … Continue reading 5 Ways to Increase Email Click Through Rates Once and For All
By Lisa Zheng November 10th, 2016 Getting traffic to your blog can be a tricky thing, especially when you’re reaching out to a very specific customer niche. While the key is still to have great content, it can’t hurt to reach out to people to gain backlinks to your site and help jump start your … Continue reading The Art of Email Outreach for Link Building
Mylène Blin — November 9, 2016 — November 9, 2016 Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with holiday decorations… and suddenly, you’re thinking to yourself “oh, right, it’s that time of the year again…”. Yep, now’s the … Continue reading Crafting the Perfect Black Friday Email Campaign
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
Columnist Andrew Osmak discusses why phone numbers are gaining importance for marketers as a reliable identifier to gather data, track consumer behavior and attract leads. Andrew Osmak on November 7, 2016 at 12:49 pm Once considered on the decline, phone calls are now the gateway for tracking offline and online consumer behavior in unprecedented ways. … Continue reading Why the email list takes second place to the phone book
Bob Hutchins — November 3, 2016 Follow @Bobhutchins— November 3, 2016 It was only a couple months ago when we predicted email marketing growth for next year. Well, we didn’t have to wait long to see a fresh batch of statistics suggesting email isn’t just holding its own… it’s growing, changing and becoming more … Continue reading 37 Reasons Why Email Marketing Still Matters [Infographic]
Louis Foong — November 2, 2016 Follow @thealeagroup— November 2, 2016 What’s keeping your emails out of your prospect’s inbox? And how can you fix it? How often do you actually skim through your spam folder, checking to see if it contains anything interesting? My guess is not often. Many people rarely or never click … Continue reading Email Deliverability: The Path to Your Subscriber’s Inbox [Infographic]
Kevin George — November 5, 2016 Follow @imkevin_monk— November 5, 2016 An email marketing campaign is like a house. Its built brick-by-brick by combining different elements such as Email deliverability, Subject line, clean list, personalization and most important, a campaign specific landing page.Even though important, the landing page is sometimes overlooked or not optimally utilized. … Continue reading Role of a Landing Page in an Email Campaign
