Tag Archives: email

5 Tips for Mobile-Friendly Email Campaigns

Ben Tepfer — November 4, 2016 Follow @bentepfer— November 4, 2016 In the US, mobile digital-media usage is clearly on the rise and is now outpacing desktop usage 51 to 42 percent, respectively. What are consumers doing with mobile access? According to Litmus, they’re reading email. In fact, more than half of all emails viewed … Continue reading 5 Tips for Mobile-Friendly Email Campaigns →

Mastering the email ecosystem for effective marketing

Marketing Platforms

From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle. Scott Heimes on November 3, 2016 Understanding the email ecosystem can be complicated, but it’s an essential element of executing a successful email program. It’s crucial to … Continue reading Mastering the email ecosystem for effective marketing →

6 Inbox Management Tips for Email Marketers

Email Marketing

Kristen Dunleavy — November 3, 2016 Follow @KristenWritesIt— November 3, 2016 If you’ve ever experienced flow, a state of consciousness described by the Hungarian psychologist Mihaly Csikszentmihalyi, you probably have never forgotten it – after all, you were completely absorbed in what you were doing, you were doing it well and you were being extremely … Continue reading 6 Inbox Management Tips for Email Marketers →

5 Common Email Marketing Issues (& How To Solve Them)

Email Marketing Mistakes

By Nadiia November 2nd, 2016 Email marketing is an instrument that helps your business stay in touch with your clients, keep them informed, force to visit your website, go to the offline store, and/or participate in an event you’re organizing. From our experience, email subscribers are considered rather loyal, closer to purchase as compared to … Continue reading 5 Common Email Marketing Issues (& How To Solve Them) →

Upselling Through Email to Maximize Sales

Email Marketing

Nicola Faulkner — November 1, 2016 — November 1, 2016 As we approach Christmas and the craziness of the Black Friday and Cyber Monday events, we should highlight the importance of upselling products and services to maximise revenue. In this article we explain what upselling is and how email marketing plays a part in connecting … Continue reading Upselling Through Email to Maximize Sales →

5 Mistakes That People Make in Cold Email Outreach

Email Marketing Mistakes

Matt Goldman — November 1, 2016 Follow @TheOriginalBull— November 1, 2016 Cold emailing is a practice that a number of companies and individuals adhere to, and it’s easy to see why. You can reach a significant number of people all at once with the click of a button, and do so in a way that … Continue reading 5 Mistakes That People Make in Cold Email Outreach →

Seasonal Email Marketing Metrics From IBM

Email Marketing Optimization

by Jack Loechner, Staff Writer @mp_research, October 26, 2016 IBM Marketing Cloud’s annual report of email marketing benchmarks offers marketers open, click through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help improve your marketing programs. … Continue reading Seasonal Email Marketing Metrics From IBM →

Email Marketing Face-off: MAC vs. L’Oréal Paris

Email Marketing Optimization

Kevin George — October 28, 2016 Follow @imkevin_monk— October 28, 2016 It’s Holiday season – the time you immerse yourselves in fun, frolic and food. The festive spirit also inspires you to look your best from the rest, and women especially love to make their style statement. And when it comes to making a fashion … Continue reading Email Marketing Face-off: MAC vs. L’Oréal Paris →

Using Email to Push Last Minute Halloween Deals

Email Strategy

Nicola Faulkner — October 28, 2016 — October 28, 2016 Halloween is fast approaching and is a prime email campaign opportunity for the travel, leisure and retail industries. Here we focus on promoting local deals and pushing those last minute sales leading up to Halloween. Targeting by Location If you’re promoting local Halloween events make … Continue reading Using Email to Push Last Minute Halloween Deals →

How to Build a Successful Email Marketing Campaign

Marketing Campaigns

Matt Goldman — October 27, 2016 Follow @TheOriginalBull— October 27, 2016 As digital engagement continues to grow, companies are turning to avenues like social selling, and the next “big thing” that will launch them into the monetary stratosphere. While it’s always proactive to be on the lookout for new technologies and strategies that can increase … Continue reading How to Build a Successful Email Marketing Campaign →