Marta Zalewska — November 21, 2016 — November 21, 2016 Creating a successful cold email campaign is the Holy Grail of a cold mailing. It’s also a pain. It takes a ton of time, effort, nerves and a slight caffeine overdose to craft a masterpiece. And yet, when you click send and wait for a … Continue reading How to Write a Killer Cold Email Campaign – The First Message
Martha Mueller Neff — November 18, 2016 — November 18, 2016 Marketers who sweat over a great subject line can be rewarded with stellar email open rates. But the subject line isn’t the only piece to the email puzzle: A great preview text that fits perfectly with a subject line could mean the difference between … Continue reading Boost Your Email Open Rates with Preview Text
Kevin George — November 18, 2016 Follow @imkevin_monk— November 18, 2016 A sea of opportunity awaits the marketers, but it all depends on what medium they use to target approach and nurture leads. With social media marketing and email marketing being the two main sources for a marketer to boost business, it gets extremely difficult … Continue reading Email Marketing or Social Media Marketing: Tips to Swear By
Danny Wong — November 17, 2016 Follow @dannywong1190— November 17, 2016 Designing substance behind the subject line Last month, we at Conversio developed a guide for crafting the perfect email subject line. However, coming up with unique and engaging email subject lines is only a small part of the battle. Once your intended recipient has … Continue reading The Definitive Guide to Email Newsletters for Ecommerce Companies
Mike Parry — November 17, 2016 — November 17, 2016 So, during the mid 90s the web standards movement was started and W3C was formed. The World Wide Web Consortium (W3C) is the main international standards organisation for the World Wide Web. The web standards movement had a large influence on the internet of today … Continue reading Responsive Email at The End of 2016
Ryan Burgio — November 16, 2016 — November 16, 2016 Ah, Sundays. A day of rest. A perfect day to relax, kick up your feet, watch some football or venture outdoors. Pop on some comfy clothes and let your mind drift away from your hectic week. Sunday is when everyone detaches from their laptops and … Continue reading Is Sunday a Good Day to Send a Marketing Email?
Nicola Faulkner — November 16, 2016 — November 16, 2016 In email marketing, the term ‘opt in’ is used when a person is given the option to join an email list. By obtaining permission and asking the consumer to provide their details you can ensure the correct information is captured, and make certain that your … Continue reading Email Signups – Single Opt-In or Double Opt-In?
Jeff Kalter — November 15, 2016 — November 15, 2016 When your marketing efforts start to pay off, delivering a boatload of quality leads, it’s exciting. You want to celebrate. But the game’s not over. Your sale is not won yet. You’re just at the starting gate of your demand generation process. The bare bone … Continue reading Lead Nurturing: How to Combine Email and Phone Calls to Close More Sales
Kevin George — November 12, 2016 Follow @imkevin_monk— November 12, 2016 Ecommerce emails are catching pace in the email marketing world. According to a study by Awprotools, 33% of consumers report that email contributes most to their online spending. This is a large chunk. With ecommerce email marketing on the rise it becomes extremely important … Continue reading The Essence of Ecommerce Email Marketing [Infographic]
Zach Heller — November 14, 2016 Follow @zheller— November 14, 2016 Email marketing is one of those areas that gets a lot of attention in certain circles, and is ignored pretty much everywhere else. It’s been around a long time compared to newer digital strategies. But time and again, it’s been proven to have the … Continue reading Simple Email Marketing Checklist
