by Laurie Sullivan@lauriesullivan, January 16, 2017 Search intent signals and data can help to improve triggers that deliver personalized email campaigns, with 45% of retailers saying they plan to roll out a strategy to better engage consumers based on specific behaviors and activities this year. Retail TouchPoints and Magnetic in September 2016 … Continue reading 22% Of Retailers Have No Triggered Email Strategy
Jill Wedge — January 12, 2017 — January 12, 2017 French workers now have the right to opt out of emails after set working hours. But does restricting access to communication hamper rather than improve employee engagement? New laws came into force in France on January 1, which gave employees the choice of whether to … Continue reading Does Banning Out of Hours Email Increase Employee Engagement?
Kevin George — January 6, 2017 Follow @imkevin_monk— January 6, 2017 Have you ever lavished cardamom on your cookies to give it a feel of exoticism? It tastes amazing, doesn’t it? Cinemagraphs are the cardamom if emails are cookies. They make the emails look great and enhance subscriber engagement. Introduced by Kevin Burg and Jamie … Continue reading Cinemagraph GIF – Glam Up Your Email Campaign
by Jess Nelson, January 6, 2017 “Email marketing” and “online video marketing” comprised more than three-quarters of the online and digital activities of marketers, according to a month-long study by True Influence. The study suggests that email marketing was the most read-about and sought after marketing tactic among professionals in the industry during the … Continue reading Marketers Seek Email Info During Holidays
Renee Groskreutz — January 6, 2017 — January 6, 2017 So you want to grow your email list. Me too! Lately, people have been reaching out and asking me about tools to grow their list or start a list. There are many ways to handle email list building. It can be as simple as signing … Continue reading 3 Tools That Will Help You Manage Your Email List
Rustin Nethercott — December 30, 2016 — December 30, 2016 Arts marketing may sound like an oxymoron, but it’s absolutely essential to the success of your organization. You put endless time and energy into your event. There’s nothing worse than having your only attendees be your weird Uncle Marty and a random passerby who mistook … Continue reading How to Make Your Art Event a Success With Email Marketing [Infographic]
Brad Smith — January 4, 2017 Follow @bsmarketer— January 4, 2017 Best practices say email blasts should be sent on Tuesdays. Preferably, the mornings. Everyone knows that. It’s commonly accepted. Like death and taxes. We may not like it necessarily, but it’s inevitable. But here’s the problem. You (and your customers) are going to get … Continue reading Saturday is the New Tuesday: Why Email Click Rates Improve Over the Weekend
Andrei Constantin — January 4, 2017 — January 4, 2017 Seth Godin said in an interview a couple of years ago that everyone should start a blog. The first thing I thought to myself was “Yeah right! As if I have anything useful to share with anyone”. Fast forward a couple of years down the … Continue reading How to Get 1,034 Email Subscribers in Two Months Using Emotional Triggers
John Hodge — January 3, 2017 Follow @johnahodge— January 3, 2017 Last week I got a lot of questions about the blog post I wrote about email marketing metrics, most of them were centered around the meaning of metrics so I’ll discuss several of them today. I’m going to focus on HubSpot metrics in this … Continue reading Email Marketing Metrics: An Ultimate Guide to Inbox Placement
Maria Wachal — December 30, 2016 — December 30, 2016 Despite the several communication platforms that the Internet offers, email remains the most important and the most widely used. The popularity is so high that there are people asking on Google and Quora how many email accounts they should have! When we crunch the numbers … Continue reading Why Email is Still King Among Digital Communication Channels
