Nicola Faulkner — January 27, 2017 — January 27, 2017 Animated GIFs are a great way to inject some fun into your emails and grab the readers attention. To get your creative juices flowing, here are my top five animated GIFs received on email over the Christmas and New Year period. The key is to … Continue reading 5 Simple Animated GIFs for Email Inspiration
Kevin George — January 17, 2017 Follow @imkevin_monk— January 17, 2017 Mailable microsites are the next big thing for sure as far as email marketing is concerned. From eCommerce businesses to home décor retailers, everyone seems to be catching the gravy train. B&Q, UK’s leading home improvement and garden living retailer, was one of the … Continue reading Mailable Microsites– How B&Q clinched it with Carousel in Email
Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017 Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017
Caitlin Johnson — January 26, 2017 — January 26, 2017 There are plenty of digital marketing myths these days and they’re holding back businesses in nearly every industry. Many of those myths are old ‘best practices’ that just haven’t been tested or challenged. So every week, we’ll look at some of the most common myths … Continue reading Email Unsubscribers and Why They’re Your Blessing in Disguise
Looking to step up your email marketing program this year? From animated GIFs to responsive email design, columnist Chad White shares 7 ways to give your email marketing a boost. Chad White on January 24, 2017 Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that … Continue reading 7 easy wins to add to your email marketing to-do list
Kevin George — January 20, 2017 Follow @imkevin_monk— January 20, 2017 The Cupid’s day to celebrate love is nearing as everyone is gearing up to drench themselves in the color of love and old love classics. For email marketers it’s the perfect time to say – “I just emailed to say I love you!” and … Continue reading Cupid’s Day Email Inspirations: Send Some Love!
Nicole Blanckenberg — January 19, 2017 Follow @https://twitter.com/StoreYaCom— January 19, 2017 We all know just how important email marketing is to eCommerce businesses. As an online store owner, you need to not only provide killer content, but you want shoppers and potential shoppers to engage with your emails… Because engagement equals traffic, and traffic, leads … Continue reading Top 4 Things That are Killing Your Email Marketing and How to Fix it for 2017
Ronald Dod — January 18, 2017 Follow @Visiture_Search— January 18, 2017 While some might disagree, I firmly believe that email marketing is still an important and effective facet of digital marketing. It can be a great way to build relationships with customers, provide readers with useful information, and gain visitors to your site. However, it … Continue reading How to Leverage Your Email Marketing
Dennis Muigai — January 18, 2017 — January 18, 2017 Digital marketing has come a long way, and with its rise, we’ve seen more companies using different digital marketing techniques in a bid to gain an edge over the competition. Today we look at one of these methods. Email personalization is a way to use … Continue reading Making Customers Feel Special: A Guide to Email Personalization
Jen Tabangcura — January 17, 2017 — January 17, 2017 Satisfying the rendering differences between the vast selection of email clients out there is an ongoing battle with web developers. Here are a few tips that can help save you hours of coding headaches. Use Inline CSS When possible, write your CSS inline. Some email … Continue reading Tips for Creating an HTML Email That Renders Universally
