Shoshi Weinstein — July 22, 2017 — July 22, 2017 When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts … Continue reading What Is Email Marketing?
James Glover — July 19, 2017 Follow @coherentpath — July 19, 2017 Pexels / Pixabay Weight Watchers tops the U.S. News & World Report ranking of best diets each year and with good reason: the program promotes a balanced diet that lets the person eat whatever they want, when they want, within reason. Unlike many … Continue reading What Good Email Marketing and Weight Watchers Have in Common
Larisa Bedgood — July 14, 2017 Follow @www.twitter.com/V12Data — July 14, 2017 Email Marketing Report: Optimizing Performance in 2017 Email still reigns supreme as the top channel marketers are utilizing this year. In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing … Continue reading Email Marketing Report: Optimizing Performance in 2017
James Scherer — July 14, 2017 — July 14, 2017 Is your young business in need of some customers? Every business is. An email list gives you access to possible customers – qualified business leads prospectively interested in buying what you sell. This article will give you a step-by-step walkthrough for how to build your … Continue reading How to Build an Email List from Scratch (A 5 Step Walkthrough)
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty. Scott Heimes on July 13, 2017 For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” … Continue reading Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
Kevin George — July 12, 2017 Follow @imkevin_monk — July 12, 2017 Email marketing has evolved over the years, thanks to the advent of mobile devices and more and more email clients. Subscribers’ inboxes are packed with emails and to STAND OUT in the crowd is a challenge for email marketers. Getting the customers’ attention … Continue reading Take Interactivity to the Next Level with Kinetic Email Design
John Nemo — July 12, 2017 Follow @JohnNemoPR — July 12, 2017 NYT Bestselling Author and top Marketing Consultant Chris Brogan reveals his unusual (and wildly effective) approach to email marketing. When it comes to email marketing, Chris Brogan literally owns a day of the week. The New York Times bestselling author, keynote speaker and … Continue reading How a Top Consultant for Google, Disney and IBM Uses Email Marketing (Hint: It’s Not What You Think)
Heather R. Morgan — July 12, 2017 Follow @HeatherReyhan — July 12, 2017 Alexas_Fotos / Pixabay The average adult has to make about 35,000 decisions each day. What to wear, which route to take to work, where to buy coffee—these are just the start, and usually the easiest. So you can imagine the last thing … Continue reading Try This Simple Tactic to Spark a Sense of Urgency in Your Next Cold Email
Laura McLeod — July 11, 2017 — July 11, 2017 You know those handy emails you receive whenever you need to reset your password? Or those friendly reminders sent when you’ve forgotten about the items in your shopping cart for a few days? These aren’t your average email — they’re transactional emails. Improve The Design … Continue reading How to Improve the Design of Transactional Email Templates
Julie Chomiak — July 10, 2017 — July 10, 2017 naturalpastels / Pixabay As you’re building your small business, promoting your products and services through email marketing campaigns is an excellent way to establish brand awareness and acquire new leads. When you’re just starting out, though, it can be tempting to purchase a list of … Continue reading Email Lists: Why Organic Lists Are Better Than Purchased Lists
