While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can’t afford to ignore the experience their subscribers are getting. Jose Cebrian on September 25, 2017 I attended an event for email marketers earlier this month, and it made me… think. In the context of email, I am often focused on … Continue reading Even for email, experience is everything
Jaime Nacach — September 25, 2017 Follow @bloominari — September 25, 2017 Shutterstock If your target market is under the age of 60, chances are that your email marketing leads will first see your email on a mobile device. It will pop up loud and clear like a shining beacon on the screen of a … Continue reading Is Your Email Subject Line Ruining Your Campaign?
Kristen Dunleavy — September 25, 2017 Follow @KristenWritesIt — September 25, 2017 stux / Pixabay Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states that … Continue reading Email Design Tips: How to Use Color to Drive Subscriber Behavior
Dave Charest — September 23, 2017 Follow @DaveCharest — September 23, 2017 Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the … Continue reading How to Create a Holiday Email Marketing Plan
Emma Weir — September 22, 2017 — September 22, 2017 Email marketing is one of the simplest forms of marketing, however, even with it’s simplicity there are a lot of common mistakes that Marketers can make. We’ve put together some of the most common email mistakes and tips on how to avoid them. Mistakes in … Continue reading Don’t Do It! Most Common Email Marketing Mistakes
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself. Kyle Henderick on September 22, 2017 With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack … Continue reading 5 ways to write better email subject lines this holiday season
Madhumanti Debnath — September 21, 2017 — September 21, 2017 Email has been a marketing staple since Gary Thuerk (dubbed the “father of spam”) sent the first mass email via Arpanet in 1978. And while tactics have certainly changed since then, email marketing itself has remained an essential tool in most digital marketers’ toolboxes. Today, … Continue reading Is Interactive Email Marketing The Future?
Kaleigh Moore — September 20, 2017 Follow @kaleighf — September 20, 2017 When it comes to lead generation and ROI, email continues to dominate. Campaign Monitor data shows that email produces 174% more conversions than social media. In a way, it’s still a sacred space: Email isn’t at the mercy of a platform’s algorithm. That’s … Continue reading How to Improve Email Newsletter Performance? Here’s the Engagement Opportunity You’re Missing
Graham Jones — September 18, 2017 Follow @grahamjones — September 18, 2017 Maialisa / Pixabay There are two facts we know about email marketing. One: it is the most successful form of online marketing, as shown in study after study, all demonstrating that it leads to more conversions and more sales than any other type … Continue reading Customers and Suppliers Agree at Last on Email Marketing
Kristen Dunleavy — September 17, 2017 Follow @KristenWritesIt — September 17, 2017 TeroVesalainen / Pixabay Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the … Continue reading Calling All Email Marketers: Here’s Everything You Need to Know About GDPR
