Justin Herring — October 15, 2017 Follow @justincherring — October 15, 2017 Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat … Continue reading 7 Ways to Increase the Effectiveness of Your Email Marketing
If your email creation process happens at the pace of a sloth, it’s time for a change. Columnist Mary Wallace outlines four steps to help you streamline and improve communications with your target audience. Mary Wallace on October 12, 2017 Think of a sloth. Yes, the sleepy, slow-moving mammal with long limbs and hooked … Continue reading 4 ways to revamp your email creation process
Ryan Pinkham — October 12, 2017 Follow @RyanPinkham — October 12, 2017 Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money … Continue reading Holiday Marketing Prep: 8 Tips for Email And Social Media
Christopher Moore — October 11, 2017 Follow @cjmoore — October 11, 2017 There’s a lot of options for segmenting your email marketing communications. You can get right down to the customers you need to target, and give them exactly what they need. When you’re working in ecommerce, you need to be able to send emails … Continue reading Steps to Boost Your E-commerce Email Marketing Results
Kevin George — October 10, 2017 Follow @imkevin_monk — October 10, 2017 Halloween is about attending Halloween costume parties, carving pumpkins, trick-or-treating, and playing pranks and divination games. In the eyes of a marketer, this the beginning of one of the biggest shopping times of the year. This time is a great opportunity for email … Continue reading Halloween Email Inspirations to Treat (Not Trick!) Your Subscribers this Halloween
Claudiu Murariu — October 9, 2017 — October 9, 2017 antonynjoro / Pixabay Here are 4 facts on email marketing. The vast majority of online sales companies still use transactional emails as part of their marketing efforts. Email marketing campaigns have open rates of up to 40-50% and click rates of around 10-20%. Email marketing … Continue reading Looking for a More Reliable Way of Analyzing Your Email Campaigns?
Bhavna Singh — October 7, 2017 — October 7, 2017 With the increasing dependency of people over the internet, email has become one of the primary modes of communication. Right from giving instruction to employees, communicating with the clients, placing orders for new supplies to convincing new customers and solving their problems, you receive and … Continue reading How An Office Automation Software Plays An Instrumental Role In Organized Email Management
Chris Pentago — October 6, 2017 — October 6, 2017 Free-Photos / Pixabay Does your company engage in email marketing? If so, what kind of success have you had so far? Like a lot of people who launch email campaigns, you probably have not seen the kinds of results you were hoping for when you … Continue reading Email Analytics: Top 4 Metrics and KPIs You Need to Track
Kristen Hayer — October 5, 2017 — October 5, 2017 I wrote an article a few weeks ago about how to approach a Tech-Touch or One-to-Many customer success program. Since then, a number of people have asked about how to tackle various touch-points. It seems like most companies are pretty reliant on email, but customers … Continue reading Beyond Email: Ideas for Tech-Touch Customer Success
How do you ensure your emails are reaching your recipients’ inboxes? Columnist Scott Heimes discusses the steps you can take to stay in good standing with your readers and ISPs. Scott Heimes on October 5, 2017 When it comes to email marketing, there is a critical question email senders concern themselves with: Did the … Continue reading The ABCs of improving email deliverability
