Juliet Carnoy — October 5, 2017 Follow @pixlee — October 5, 2017 Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can save marketers a ton of time and work while maintaining high standards of customer attentiveness. Yet due to … Continue reading 3 Ways to Add User-Generated Content to Triggered Email Campaigns
Josh Slone — October 4, 2017 — October 4, 2017 How to Drive More Cold Email Responses If you have an agency, you sell results. Which is typically hard on the front end. That’s why you have case studies, referrals, and other types of media that prove you can accomplish what you say you can. … Continue reading Cold Email Responses: Point Out a Lead’s Mistakes (Email Sequence Included)
Karen Cordaway — October 3, 2017 — October 3, 2017 In the past, if I didn’t know how to word an individual email, I would look up an email template online to see a sample. I would then craft an email, send it to the person and go on my merry way. If I needed … Continue reading Email Scripts: Where to Store Them to Improve Productivity
Aashish Sharma — October 2, 2017 Follow @ineedseo — October 2, 2017 When you subscribe to receive newsletters from your favorite blog or promotional e-mails from your favorite brand, you give that person or company permission to send you e-mails. The sender of the e-mail then becomes responsible for giving you what you subscribed for: … Continue reading The Ultimate Guide to Email Marketing For Small Business
Don’t send the wrong message to your customers. Columnist Ryan Phelan explains why using ‘do-not-reply’ or ‘no-reply’ in your email sending address is a bad idea. Ryan Phelan on October 2, 2017 I love talking with marketers, and I do it often. They ask me great questions about email and how to do it … Continue reading Should marketing emails use a ‘no-reply’ email address?
Emma Weir — September 29, 2017 — September 29, 2017 nvtrlab / Pixabay When it comes to email marketing, it’s imperative you have a good strategy in place, but what makes a winning email strategy? Take a look at some of our suggestions to creating that winner email marketing strategy… Plan, Plan, Plan The saying … Continue reading Building A Winning Email Strategy
Rustin Nethercott — September 29, 2017 — September 29, 2017 Almost $ 1 Trillion dollars are projected to be spent during the 2017 holiday season. Trillion. With a T. If your business isn’t taking advantage of the holiday season by sending out holiday-themed emails that drive sales, you’re leaving money on the table. If writing … Continue reading How to Write an Effective Holiday Marketing Email
Michael Ugino — September 28, 2017 — September 28, 2017 Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you … Continue reading 5 Key Things to Know About Email Marketing for Ecommerce
Brooke B. Sellas — September 27, 2017 Follow @madSMscientist — September 27, 2017 You read that right: 38.5% of consumers prefer social media sales outreach when being contacted for the first time. This revelation means that understanding generational social media preferences needs to be front and center with both sales and marketing teams. When it … Continue reading Social Media Sales Outreach Closing In On Email Marketing
James Glover — September 27, 2017 Follow @coherentpath — September 27, 2017 Pexels / Pixabay The pressure is on for retail marketers to up the volume of emails they’re sending. This comes as no surprise, considering the ROI is huge (3800%, according to the Direct Marketing Association) and emails have been proven to boost revenue … Continue reading 3 Common Email Calendar Planning Mistakes (And How To Avoid Them)
