January 17, 2026 You probably shouldn’t click that email ‘unsubscribe’ link. Here’s what to do instead
Tag Archives: email
More AI for the Gmail inbox isn’t the end of email marketing
Google’s AI is changing Gmail. What does it means for your campaigns? Time to adapt and stay relevant — again. By Mike Pastore January 16, 2026 Last week, Google introduced AI for the Gmail inbox, an announcement that got the attention of many email marketers. The new AI features now available in Gmail … Continue reading More AI for the Gmail inbox isn’t the end of email marketing
What privacy and email laws reveal about today’s compliance risk
From CAN-SPAM to state privacy statutes, federal preemption has been inconsistent. Playing it safe in a patchwork system matters now. By Jeanne Jennings , January 6, 2026 I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full of promise, panic and policy … Continue reading What privacy and email laws reveal about today’s compliance risk
4 takeaways for email marketers from Google’s 2025 holiday report
Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season. Kath Pay on December 9, 2025 The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters … Continue reading 4 takeaways for email marketers from Google’s 2025 holiday report
Stop blasting and start connecting with better email strategy
Too many marketers treat email like a free megaphone—but when it’s done right, it’s the most powerful relationship builder in you have. Natalie Jackson on November 25, 2025 I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the right moment in time—I love delivering … Continue reading Stop blasting and start connecting with better email strategy
Do you know who’s on your email list?
Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership. Jeanne Jennings on October 24, 2025 It’s easy to assume email problems come from the people hitting send. But sometimes the real issue is much bigger — and higher up the org chart. If you’re … Continue reading Do you know who’s on your email list?
StackAdapt unveils a martech suite combining programmatic, data and email marketing
StackAdapt sees an opportunity to activate data and drive cross-channel impact. Mike Pastore on October 15, 2025 Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and programmatic advertising on a single platform. While programmatic ads and email traditionally live in different martech tools, … Continue reading StackAdapt unveils a martech suite combining programmatic, data and email marketing
5 email lifecycle programs you need — and one to drop
Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. Jaina Mistry on October 1, 2025 Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and … Continue reading 5 email lifecycle programs you need — and one to drop
Who’s advocating for your email subscribers?
Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips. Jeanne Jennings on September 25, 2025 We all know what email marketing is supposed to do: Engage subscribers. Build relationships. Drive action. Meet business goals. That’s what the leadership team expects and what most email marketers are … Continue reading Who’s advocating for your email subscribers?
Email eats up 28% of your week. Here’s how to get your time back
September 15, 2025 Email eats up 28% of your week. Here’s how to get your time back You sit down to tackle a big project, and within minutes, your inbox pings. A Slack message follows. By the time you’ve responded to those, another four have hit your inbox. Before you know it, your morning’s derailed, … Continue reading Email eats up 28% of your week. Here’s how to get your time back
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