From CAN-SPAM to state privacy statutes, federal preemption has been inconsistent. Playing it safe in a patchwork system matters now. By Jeanne Jennings , January 6, 2026 I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full of promise, panic and policy … Continue reading What privacy and email laws reveal about today’s compliance risk
Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season. Kath Pay on December 9, 2025 The holiday season of 2025 is one of the most psychologically complex shopping seasons we’ve seen in years. Shoppers are cautious. Budgets are tight. Brand trust matters … Continue reading 4 takeaways for email marketers from Google’s 2025 holiday report
Too many marketers treat email like a free megaphone—but when it’s done right, it’s the most powerful relationship builder in you have. Natalie Jackson on November 25, 2025 I’m an email marketer at heart. I love the ability to personalize a message and deliver that message at the right moment in time—I love delivering … Continue reading Stop blasting and start connecting with better email strategy
Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership. Jeanne Jennings on October 24, 2025 It’s easy to assume email problems come from the people hitting send. But sometimes the real issue is much bigger — and higher up the org chart. If you’re … Continue reading Do you know who’s on your email list?
StackAdapt sees an opportunity to activate data and drive cross-channel impact. Mike Pastore on October 15, 2025 Programmatic platform StackAdapt today announced the general availability of a martech suite that includes email marketing, first-party data activation and programmatic advertising on a single platform. While programmatic ads and email traditionally live in different martech tools, … Continue reading StackAdapt unveils a martech suite combining programmatic, data and email marketing
Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. Jaina Mistry on October 1, 2025 Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and … Continue reading 5 email lifecycle programs you need — and one to drop
Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips. Jeanne Jennings on September 25, 2025 We all know what email marketing is supposed to do: Engage subscribers. Build relationships. Drive action. Meet business goals. That’s what the leadership team expects and what most email marketers are … Continue reading Who’s advocating for your email subscribers?
September 15, 2025 Email eats up 28% of your week. Here’s how to get your time back You sit down to tackle a big project, and within minutes, your inbox pings. A Slack message follows. By the time you’ve responded to those, another four have hit your inbox. Before you know it, your morning’s derailed, … Continue reading Email eats up 28% of your week. Here’s how to get your time back
Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year. Joe Cunningham on September 4, 2025 I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and … Continue reading The real reason so many teams are struggling with email marketing
Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup. Kath Pay on August 28, 2025 AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional — sometimes unnecessary. That’s convenient for subscribers but potentially disastrous for marketers. Zero-click marketing … Continue reading Adapting email for AI-powered inboxes and zero-click journeys
