Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. Trond Lyngbø on April 8, 2016 Imagine that you are in an auditorium, facing a large audience of your best customers. You’re getting ready … Continue reading Keyword research: a key element of SEO & content marketing
by Justin Herring January 4, 2016 Follow @justincherringJanuary 4, 2016 The latest study from Cisco suggests that online video is poised to grow bigger in the next few years. In fact, the study predicts that video traffic will go from 64 percent in 2014 to higher than 80 percent by 2019, with video-on-demand traffic doubling … Continue reading Online Videos: The Key Element to Successful Social Media Marketing
Bob WoodsAugust 17, 2015 If you don’t know to whom you’re selling, then why are you selling? You may know the overall market to which you’re targeting, but there’s an old maxim from Business Network International (BNI) that really applies in this case: Specific is terrific! (A bit corny? Yes. But believe me, you’ll never … Continue reading The Buyer Persona: A Necessary Element of Social Selling
Jessica MehringMay 4, 2015 It’s a well-known rule of Web copywriting that every element of copy should have a single job to do – in other words, perform a single function. The reason for this, first and foremost, is because trying to get your reader to take more than one action is a recipe for … Continue reading Why Every Copy Element Must Have ONLY One Job
