Chris Abraham — November 15, 2017 Follow @chrisabraham — November 15, 2017 Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This … Continue reading Keyword-Optimized-for-SEO Domain Names Need Either Full Commitment or Registered and Forgotten
Not Sure PPAs Are The Future of Advertising, Either by George Simpson , Featured Contributor, May 4, 2017 A new report sensationally entitled “The End of Advertising As We Know It” predicts that “persistent personal assistants” — consultant-talk for Amazon Echo or Google Home’s Assistant — will protect users from traditional advertising, since they scrape … Continue reading Not Sure PPAs Are The Future of Advertising, Either
Nick Hedges — December 15, 2016 Follow @Nick_Hedges— December 15, 2016 The popular HBO series Game of Thrones has taken viewers by storm, quickly making its way to the top of the charts during its first season and beyond. Given the popularity of the show, we decided to take a look at some lessons that … Continue reading When You Play the Game of Sales You Either Win or Lose [Infographic]
Called Fusion, it is designed to help publishers manage the transition away from Flash. Barry Levine on July 20, 2016 Although Flash technology is fading out, it appears to be dragging out its death scene like a small-time actor relishing the moment. Publishers making the transition to HTML5 video ads, then, might still want … Continue reading Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
by Michael Lang December 7, 2015 Follow @sg_partnersDecember 7, 2015 Business is made on the foundations of trust- trust me. The glue that holds together any solid business relationship is trust and everyone has a different idea of its significance in running a profitable business. It can be the difference between a contract won and … Continue reading Trust in Business- You Either Got It or You Don’t
When a prospect decides not to buy they think that decision isn’t costing them. Is that what you think too? If it is both you and your prospect have to realize that every decision be it “yes” or “no” has a price attached to it. Therefore, your job is to help the prospect discover the … Continue reading You’ve Got to Pay Either Way – Sales Coach
