Karen Cordaway — January 5, 2018 — January 5, 2018 Marketing strategies are all over the web. It can be daunting to figure out what works the best for you. We know that clients aren’t just going to fall out of the sky and land in our lap. Here are some ideas to help you … Continue reading 3 Marketing Strategies to Maximize Your Social Media Efforts
Brooke B. Sellas — January 5, 2018 Follow @madSMscientist — January 5, 2018 If email marketing and social media battled it out, who would win? Social media allows businesses to meet the consumer where they are but engagement and reach are quickly dwindling. Email marketing, however, has the reach, but only if you have a … Continue reading Email Marketing and Social Media: How To Combine Your Efforts In 2018
Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business’s strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. Marcus Miller on November 30, 2017 When it comes to SEO, it can be hard to know where to start — and … Continue reading SEO SWOT Analysis: Focus your efforts in areas that deliver results
Jimmy Rodela — November 29, 2017 Follow @dbjim21 — November 29, 2017 Facebook has announced that it will roll out artificial intelligence (AI) “to help identify when someone might be expressing thoughts of suicide, including on Facebook Live.” The AI suicide prevention tool will be available worldwide, except in the European Union (EU), according to … Continue reading Facebook Taps AI in Suicide Prevention Efforts
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. Pauline Jakober on November 28, 2017 Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The … Continue reading How your website redesign can sabotage your paid search efforts
Garry Grant — November 20, 2017 Follow @seoinc — November 20, 2017 In the early days of the web, ranking in Google was easy – you just threw keywords in the meta description, and you ranked for those keywords, regardless of whether or not your website was relevant to them. Nowadays, ranking well in the … Continue reading A Step-by-Step Guide to Analyzing the Competition’s SEO Efforts
Tabitha Jean Naylor — November 19, 2017 Follow @TabithaNaylor — November 19, 2017 geralt / Pixabay So you finally got tired of blundering through your social media campaigns and looked to your favorite search engine. You typed in social media campaigns and got a bunch of results that gave you hope that you actually could … Continue reading Key Concepts You’re Probably Overlooking In Your Social Media Marketing Efforts
Transcreation 101: All You Need To Know To Maximize Your Content Efforts by Lee Vann , Columnist, September 21, 2017 We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. … Continue reading Transcreation 101: All You Need To Know To Maximize Your Content Efforts
Albizu Garcia — September 21, 2017 Follow @gainapp — September 21, 2017 “Currently 270 billion messages are sent per day and somewhere around 6 billion emojis are sent per day.” – Christian Brucculeri, CEO of Snaps Text messages alone can lack a lot of detail. In the most cases, the tone of text-based messages can … Continue reading How To Measure Your Emoji Marketing Efforts
Columnist Mary Wallace explains how your technical setup, list management and marketing strategy all affect inbox placement and the chances of your messages being seen. Mary Wallace on September 14, 2017 Marketers spend a ton of effort creating the perfect message. Focusing on the right need or benefit with the precise tone is key … Continue reading Stop wasting your marketing efforts: The 3 prongs to inbox placement
