Annaliese Henwood — August 15, 2017 Follow @MktgInnovator — August 15, 2017 I’m going to provide full disclosure. I paused blogging for an entire month, but I don’t regret it. I want to take this time to share my story with the purpose of helping you decide whether a pause in blogging is worth considering … Continue reading The Consequences of Pausing Your Blogging Efforts: A Case Study
Tabitha Jean Naylor — August 11, 2017 Follow @TabithaNaylor — August 11, 2017 LoboStudioHamburg / Pixabay Virtually everyone – from the teenager down the street to your grandmother in Omaha – is on social media. It’s literally transformed the way we communicate in ways we never even thought possible 10 to 20 years ago. … Continue reading 3 Ways Social Media Can Positively Affect Your PR Efforts
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017 According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources
Liz Papagni — July 13, 2017 Follow @mrktgworx — July 13, 2017 Starting—and maintaining—a business blog is hard. We know. Creating a content calendar, conducting research, and setting aside the time to write and publish can take a huge chunk out of your time. That’s why so many companies end up forgoing a blog altogether … Continue reading 6 Reasons Your Marketing Efforts Should Include a Blog
Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns. Ginny Marvin on June 26, 2017 As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken … Continue reading Timeline: Google’s ongoing efforts to address brand safety on YouTube
Ruby Rusine — June 16, 2017 Follow @SocialSMktg— June 16, 2017 Before you join the throng of companies and use your valuable and limited resources in your wish to make your social media efforts succeed, do THIS quick audit first. That way you do not waste your social media efforts, and you have realistic expectations … Continue reading Question: Will My Company’s Social Media Efforts Pay Off?
Sahail Ashraf — June 12, 2017 Follow @Talcontent— June 12, 2017 It’s a more common problem than you think, and it probably affects more brands than you think too. It’s that awful situation where a brand literally ‘gives up’ on social media. The ROI that their agency promised them has not materialized. Their social accounts … Continue reading 3 Tips To Reinvigorate Your Brand’s Social Media Marketing Efforts
Alan Rita — February 24, 2017 — February 24, 2017 A solid social media marketing strategy utilizes multiple networks for maximum online reach. It allows you to reach different audience types, offer distinctive user experiences, and leverage the unique advertising features designed for each platform. Twitter, for example, enables brands to provide bite-sized, round-the-clock updates … Continue reading 7 Tools to Spice Up Your Twitter Marketing Efforts
By Stephen Hoops February 23rd, 2017 Gone are they days where marketers could afford to ignore the shiny new ball that is social media. It is no longer something that marketers should be experimenting with; it’s 2017, and using social platforms have become a bare minimum in the scope of a company’s larger marketing strategy. … Continue reading How To Prioritize Social Media Efforts
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
