Michael Peggs — November 11, 2016 Follow @MichaelPeggs— November 11, 2016 According to Syndacast, 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written … Continue reading How to Effectively Integrate Video Content Onto Your Website
by Joel Goldstein Follow @joelgoldsteinOctober 14, 2016 As you grow your business, you begin to face many new challenges that never affected you before. Should you hire a wholesale distributor? Do you need a larger staff? And most importantly, how should you manage inventory? Effectively managing inventory is important so you can ensure you always … Continue reading How to Effectively Manage Your Inventory
by Christine Watts Follow @IOUFinancialOctober 8, 2016 While the holiday season is a joyous time, it can also be a stressful time for many small business owners. Not being properly prepared can leave an employer short-staffed and unable to handle the influx of business. On the other hand, owners who face a slow season during … Continue reading How to Keep Your Business Staffed Effectively Through the Holidays
by Darnelle O’Brien Follow @thekissagencySeptember 24, 2016 If someone comments on your organic social media posts, do you respond? Most businesses would say, yes. So it is astounding how many business pages leave their paid posts unattended. Leaving your paid posts unattended, can mean you miss business opportunities, brand advocacy as well as the chance … Continue reading How to Effectively Manage Comments on Facebook and Instagram Ads
by Andrew FennellSeptember 11, 2016 If you ask most job seekers how they start their job hunt, they will usually head straight for the job boards. Job sites are a tried and tested method of landing jobs and you should absolutely be taking full advantage of them in your own job search. But many candidates … Continue reading How To Use Your Network Effectively In Your Job Hunt
by Thomas Stocks Follow @VarnMediaAugust 31, 2016 Mobile marketing is big business, and its only going to become more important. With people spending so much time on their smartphones and tablets, the online marketing industry is seeing a marked shift towards providing content aimed at mobile users, with video becoming the most powerful tool. Views … Continue reading 5 Ways You Can Use Video More Effectively In Your Mobile Marketing
by Patrick Whatman Follow @mrwhatmanAugust 29, 2016 Every agency is looking for the perfect client. A brand that knows what it wants, and trusts you to make it happen. But it can be hard to know what a prospect wants until you’ve met with them. Every meeting, proposal, and negotiation eats up valuable time. And … Continue reading Agencies: Find Clients More Effectively With Monitoring
by Nicola Faulkner June 19, 2016June 19, 2016 In email marketing, one size doesn’t fit all – it’s all about relevance. So how do you know what your customers are interested in to target them effectively? The obvious answer to this is to ask your customers, but you can’t just rely on them actively handing … Continue reading Using Customer Profile Data Effectively
by Lindsay J.K. Nichols June 14, 2016June 14, 2016 Impact. What a loaded word. It means so many things to so many people. In my career in nonprofit communications, I have used “impact” so much that I all but want to throw it out the window. But here’s why I can’t: impact is at the … Continue reading What Social Impact Is and How to Measure It Effectively
by Martin Brown May 19, 2016 Follow @topseorankersMay 19, 2016 If you are going to run a Twitter marketing campaign, hashtags are essential. In fact, according to Buffer App, adding one or two hashtags to a tweet will result in a 55% increased chance of a retweet. Hashtags work as signal lights which draw in … Continue reading How to Use Hashtags Effectively on Twitter for Brand Engagement
