Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID
By Jason Baer—Minutes February 08, 2022 Imagine you’re responsible for an enormous cruise ship. What would your role be? I often ask this question when I first meet a new leader. What’s your role on this ship? Our work at SYPartners involves helping leaders guide their organizations through moments of fundamental change, and the way … Continue reading A simple but effective tactic all great leaders do
By Next Big Idea Club February 06, 2022 To fret is human. That’s according to recent estimates that suggest 90% of the population experiences anxiety. And because even mild anxiety can zap your confidence, squelch your sex drive, and isolate you from friends and loved ones, most people conclude that anxiety of any kind … Continue reading Try this different but effective way to deal with anxiety
By LaRae Quy—SmartBrief February 03, 2022 During this pandemic, I’ve read many ridiculous articles about how resilience means “bouncing through” our obstacles—as though riding out a pandemic is life on a trampoline. These Band-Aids of advice do nothing to encourage people to look for the deep healing they will need if they truly want … Continue reading 4 effective ways to become more resilient
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience. Chris Wood on January 13, 2022 Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak … Continue reading How to tell an effective data story: Tips from Nancy Duarte
Jock Breitwieser November 26, 2021 Social media has taken over the world, and with it, Facebook, the biggest social network, is at its helm. The speed at which it took off was astonishing; a decade ago, only college students were on social networking sites like Facebook. Today, you can see that everyone is scrolling through … Continue reading How Effective is Facebook Advertising? (Complete Guide)
Jeremy Brown November 24, 2021 Ensure that the 2021 holiday season will be even more successful with these last-minute tips! Managing Bidding during a Sales Event Before the sale: Find out Revenue-Per-Click or Conversion-Rate uplift from historic sales as a percentage. On the day of the sale: Apply your historical percentage uplift calculated as a … Continue reading Effective Last-Minute Tips and Tools for Holiday Success
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from “MarTech’s agile marketing for teams” e-book shows. Stacey Ackerman on November 19, 2021 The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book. Download … Continue reading Effective planning is essential in agile marketing
Mitul Makadia November 7, 2021 A distributed scrum team refers to a team where individuals work in the same team on the same project but are located in different locations physically. The distributed scrum team also refers to virtual teams or remote teams, which means that being a distributed team member, you can work from … Continue reading What is a Distributed Scrum Team? Tips to Manage and Build an Effective Distributed Team
Gleb Tsipursky November 1, 2021 Organizations will need to pivot their corporate culture if they wish to survive and thrive in the world of virtual collaboration after the pandemic. The most important changes will stem from the wide-scale and permanent shift to hybrid and fully-remote modes of working. If you enjoy video, here’s a videocast … Continue reading Effective Virtual Collaboration for a Thriving Culture in Hybrid and Remote Teams
