Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. Eric Dates on July 25, 2024 In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding … Continue reading How behavioral economics can be the marketer’s secret weapon
Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry by Laurie Sullivan @lauriesullivan, February 14, 2020 The economic cost of Coronavirus remains uncertain, International Monetary Fund (IMF) spokesman Gerry Rice told reporters Thursday in Washington, DC — but that hasn’t stopped advertising industry insiders from speculating about the impact. On Friday … Continue reading Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. Kevin Lee on March 2, 2018 A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine … Continue reading Unit economics: The foundation of a good SEM campaign
Will Price — December 5, 2017 Follow @lordwilliam — December 5, 2017 Remember when, back in the day, you had to know where you were going? Example: My wife and I were just talking about this on a road trip. “We used to come up to central California for surf contests all the time when … Continue reading The Economics of a Bad Review [Infographic]
Mike Mallazzo — July 24, 2017 — July 24, 2017 ar130405 / Pixabay How boosting performance onsite delivers exponential returns at the top of the funnel. Much like Ray Kroc brilliantly comprehended decades ago, marketers today are slowly realizing that we are all in the real estate business. The only difference is while Kroc’s currency … Continue reading The Economics of eCommerce Conversion Optimization
by Andrew Tate May 13, 2016May 13, 2016 It’s natural for companies to think about acquisition when they think about growth. Certainly in recent years, with capital readily available, growth strategies have revolved around increasing market share at all costs. Working out how to monetize these customers came later. But acquiring new customers is expensive. … Continue reading The Economics of the Upsell
Mars DorianApril 29, 2015 When I started blogging about five years ago (back when we felt smart with dumb phones), I devoured every blog post about how to write epic blog posts. I stalked the usual suspects online, e.g. Problogger, Copyblogger and the masters, looking for little hints on crafting highly-viral articles that would make … Continue reading Why The Economics Of Blogging Are Diminishing
