Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used. Brian Massey on October 20, 2017 At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. … Continue reading Testing shows e-commerce navigation doesn’t work the way we think it does
Michael Ugino — October 18, 2017 — October 18, 2017 Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the … Continue reading The Psychology of Competitive Pricing for Ecommerce
Eirini Kafourou — October 18, 2017 — October 18, 2017 daniel_diaz_bardillo / Pixabay When people talk about e-shops, the focus is usually on how to create the perfect website or captivating social media ads. While these play a crucial role in developing a successful e-commerce business, there is another aspect that requires your constant attention … Continue reading 7 Tips For Effective E-Commerce Inventory Management
Anthony Carranza — October 16, 2017 Follow @anthonycarranza — October 16, 2017 In this article, we will address the burning question that aspiring eCommerce business owners have to ask themselves every single time they consider launching a new online shop. And that question is: “Which eCommerce platform should I use, BigCommerce or Shopify?” When it … Continue reading BigCommerce vs. Shopify: Which eCommerce Platform Should You Use for Your Business?
Mark Miller — October 11, 2017 Follow @MMtwopointfive — October 11, 2017 Mediamodifier / Pixabay In 2017, eCommerce sales are expected to grow to a staggering $ 2.290 trillion. Yes, trillion, with a T. eCommerce transactions will account for about 10% of retail sales worldwide this year, and you can assume those figures will only … Continue reading 4 Powerful eCommerce Skills That Can Open Up Career Growth Opportunities
Christopher Moore — October 11, 2017 Follow @cjmoore — October 11, 2017 There’s a lot of options for segmenting your email marketing communications. You can get right down to the customers you need to target, and give them exactly what they need. When you’re working in ecommerce, you need to be able to send emails … Continue reading Steps to Boost Your E-commerce Email Marketing Results
William Harris — October 6, 2017 Follow @wmharris101 — October 6, 2017 StockSnap / Pixabay For many ecommerce business owners, fall is the biggest and most profitable time of year. As consumers approach big holidays like Thanksgiving, Christmas, Hanukkah, New Year’s, and others, and start marking their calendars for Black Friday and Cyber Monday, it’s … Continue reading How to Boost Word-of-Mouth and Sales for Your Ecommerce Business This Fall
David Feng — October 6, 2017 — October 6, 2017 Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United … Continue reading How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service
Michael Ugino — October 4, 2017 — October 4, 2017 Ecommerce sellers have more potential buyers at their fingertips online than any mom-and-pop store can hope to gather. But this doesn’t mean sellers should market to as many people as possible. Instead of advertising to a large, indefinite group of people, ecommerce sellers have to … Continue reading How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers
Sawaram Suthar — October 2, 2017 Follow @sawarams — October 2, 2017 E-commerce is growing fast; it has been going up each year. Global online retail sales are expected to reach 8.8 percent of the total spends by 2018 from 8.2 percent in 2017. This is about $ 2,197 trillion in 2017 and $ 2,489 … Continue reading 5 Things Emerging As a Driver of E-Commerce Growth
