Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions. Pratik Dholakiya on September 29, 2017 Not long ago, I talked about 16 very specific on-site SEO mistakes that I see very often, and how to fix those issues. … Continue reading 7 on-site SEO problems that hold back e-commerce sites
Michael Ugino — September 28, 2017 — September 28, 2017 Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you … Continue reading 5 Key Things to Know About Email Marketing for Ecommerce
Adam Gingery — September 25, 2017 Follow @AdamGingery1 — September 25, 2017 Migrating to a new platform can be a hassle, but if you’re a marketer, you’ll love some of the new specs in Magento 2. Features on e-commerce platforms are often made with only consumers in mind (and rightfully so!); however, from better user … Continue reading For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach
Rachel Jacobs — September 22, 2017 — September 22, 2017 For eCommerce store owners, your product page deserves a lot of your attention. There are so many elements to consider, but also lots of opportunities to create a great shopping experience for your customers. In this article, we are going to look at some of … Continue reading 9 Best Practices to Optimize your eCommerce Product Page
Nicole Blanckenberg — September 21, 2017 Follow @https://twitter.com/StoreYaCom — September 21, 2017 Conversational commerce is so hot right now. We touched on this back in April, with the rise of Facebook bots. But it’s Facebook Ads’ newest development, Messenger Ads, that is taking conversational commerce and personal service to the next level. Instead of waiting … Continue reading Hot eCommerce Marketing Trend: Facebook Messenger Ads
Jonathan Furman — September 19, 2017 Follow @JonathanCFurman — September 19, 2017 StockSnap / Pixabay Like any other business, running an e-commerce store requires operators to ensure that they have what it takes to turn in a profit. For some operators, this has been very easy. However, for others, finding the right tools and tricks … Continue reading Is Your E-Commerce Business Using the Right Technology?
John Hawthorne — September 13, 2017 — September 13, 2017 Unfortunately, owning an ecommerce store is not like the movie Field of Dreams. Just because you built it doesn’t mean they’ll come. In fact, unless you take very specific actions, they almost certainly won’t come. But don’t worry. These actions aren’t necessarily complicated. They do … Continue reading Need More eCommerce Traffic? Follow These Steps
Robert Gilbreath — September 13, 2017 Follow @Adomatica — September 13, 2017 StartupStockPhotos / Pixabay Zappos.com is known for having a great returns policy. But, what exactly makes Zappos.com stand out from the crowd? It all comes down to these three elements: it’s easy to understand, it’s easy to use, and it encourages customers to … Continue reading Take Note from Zappos.com: How to Create a Win-Win Return Policy for Your Ecommerce Business
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. Brian Weiss on September 11, 2017 Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. … Continue reading Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
William Harris — September 10, 2017 Follow @wmharris101 — September 10, 2017 Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from … Continue reading How Ecommerce Brands Should Approach Content Marketing in 2018
