You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018 In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore
Jeff Epstein — April 8, 2018 — April 8, 2018 Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship … Continue reading The Importance of Relationship Marketing for eCommerce Brands
William Harris — April 6, 2018 Follow @wmharris101 — April 6, 2018 Your products don’t sell themselves. As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The problem … Continue reading Why Building Community Matters in Ecommerce (and How to Get Started)
Ronald Dod — April 4, 2018 Follow @Visiture_Search — April 4, 2018 Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers … Continue reading A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand
Michael Quoc — March 30, 2018 Follow @michaelquoc — March 30, 2018 The Marketer’s Guide to Finding and Selecting the Best Influencers for Your E-commerce Brand: With 67% of marketers increasing their influencer marketing budgets this year, it’s safe to say this “new” marketing strategy is reaching its heyday. Everyone knows the powerful return on … Continue reading How to Find the Best Influencers for Your eCommerce Brand
Rotem Gal — March 27, 2018 Follow @gal_rotem — March 27, 2018 I have noticed lately that many eCommerce guides are focused on the same tips: Grow your social presence Invest in chatbots Create a brilliant AI for your shop Build an AR application While these are all great tips, I’m here to give you … Continue reading The One Scraping Hack That Saved My eCommerce Business
Analisa Sande — March 26, 2018 — March 26, 2018 Business growth is important, especially if you are an ecommerce company. The industry is growing rapidly and competition is tough, even without counting the new ecommerce companies that are started every week. To ensure that your growth is sustainable and effective, it is always best … Continue reading Ecommerce Strategies for Driving Growth
Robert Woo — March 16, 2018 — March 16, 2018 Pixabay What is your average conversion rate on your e-commerce site? Do you know? To give you a baseline, the average conversion rate for retail sites in 2017 was around 2.5% to 3%. Considering that we’re talking about billions of dollars in sales here, you … Continue reading 15 Must-Have Features for E-Commerce Sites
XIAOHUI “X” Wang — March 14, 2018 — March 14, 2018 Do you want to generate more revenue from your email subscribers automatically? Email automations are one of the best things in email marketing for super-targeted, high-converting messages. Once you set up triggered emails or series of emails, your work is done and subscribers will … Continue reading The Perfect Email Automation Setup For an eCommerce Business
William Harris — March 11, 2018 Follow @wmharris101 — March 11, 2018 Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $ 453.5 billion in 2017, up 16 percent from the previous year. … Continue reading The Biggest Ecommerce Trends You Need to Know About
