Ben Mulholland — May 18, 2018 — May 18, 2018 “That’s fantastic! Have you thought about selling those?” We’ve all had a moment of inspiration for our own online store. Whether (like me) you took up a new hobby (crochet) and showed your project to a family member (my gran) or you stumbled across a … Continue reading 17 Ecommerce Processes to Set Up, Maintain and Promote a Successful Store
Christopher Moore — May 15, 2018 Follow @cjmoore — May 15, 2018 For a long time, small retailers had no way of expanding their business beyond their geographical borders. But with the Internet and the birth of the eCommerce industry, all that has changed. In 2017, global B2C online sales grew to $ 2.304 trillion … Continue reading How To Get Your E-Commerce Right For International Shipping
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. Joe Martinez on May 14, 2018 While shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you … Continue reading Improving e-commerce text ads with ad customizer data feeds
Anton Eliasson — May 9, 2018 Follow @antoneliasson — May 9, 2018 One of the biggest challenges of e-commerce marketing is getting traction. You have a beautifully designed site and mobile app, plenty of inventory, and an efficient system for shipping and tracking orders. All this effort goes nowhere if you can’t build brand awareness. … Continue reading 10 Video Ad Templates for E-commerce Marketing
Michael Ugino — May 4, 2018 — May 4, 2018 There’s no better advocate for your company than a satisfied customer. That’s why referral programs work. When existing customers refer their friends and colleagues, they’re telling them how valuable your service truly is. As new customers come in, people will stick around longer, and your … Continue reading 7 Strategies for a High-Growth Ecommerce Referral Program
Roy Morejon — April 25, 2018 Follow @RoyMorejon— April 25, 2018 Setting up an e-commerce business has never been easier. What most entrepreneurs fail to realize, though, is that this ease makes finding success that much more difficult. With low barriers to entry, competition is incredibly fierce, which means rising to the top will require … Continue reading How to Build a Strong Foundation for Your E-Commerce Brand
Liesha Petrovich — April 18, 2018 Follow @lieshapetrovich — April 18, 2018 It’s not easy to win the eCommerce game. Who can keep up with the ever-changing online environment? Each algorithm update probably means you’ll lose sales. Then marketers come out of the woodwork with the latest must-have tool that will miraculously make all your … Continue reading Blah Sales? Up Your eCommerce Game with 3 Surprising Stats
Elijah Masek-Kelly — April 20, 2018 Follow @ElijahMK100 — April 20, 2018 E-commerce has given businesses of all sizes the potential to expand to a global audience. Via a well-crafted online marketing campaign, you can scream from the virtual rooftops about your brand to a potential audience of millions. The difficulty is that all your … Continue reading Pro Marketing Tips For Growing Your E-Commerce Website
Katie Sweet — April 18, 2018 Follow @misskatiehrdy — April 18, 2018 At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using … Continue reading 7 Segments Every E-Commerce Site Should Use for Personalization and Analysis
A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform. Amy Gesenhues on April 12, 2018 Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and … Continue reading Snapchat looks to offer new e-commerce options for Discover Publishers
