Tag Archives: eCommerce

AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce

Nicole Blanckenberg — July 21, 2018 Follow @https://twitter.com/NicoleBlancken — July 21, 2018 It’s no secret that Google remarketing ads are a powerful and necessary addition to the ultimate multi-channel eCommerce marketing strategy. Allowing you to push first-time traffic further up your sales funnel and turn one-time shoppers into repeat buyers, it all starts with building … Continue reading AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce

Looking to grow into a C-level leadership role? Focus on e-commerce.

Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. Andrew Waber on July 18, 2018   Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions … Continue reading Looking to grow into a C-level leadership role? Focus on e-commerce.

What is the Best Way to Build a Mobile eCommerce Store?

Graeme Caldwell — July 17, 2018 Follow @nexcess— July 17, 2018 Consumers prefer to shop on mobile devices. The global mobile eCommerce market was worth $ 1.36 trillion in 2017, almost 60% of total eCommerce sales. There are 225 million smartphone users in the US, around 70% of the population. Millennials live mobile-first and Generation … Continue reading What is the Best Way to Build a Mobile eCommerce Store?

Ecommerce Penetration: The Heart of Online Payment Gateway

Abhishek Budholiya — July 16, 2018 Follow @aabudholiya02— July 16, 2018 Today, with an increased rate of e-commerce and internet penetration, a wide range of consumers are favoring online transaction, in turn, driving the global market for an online payment gateway. The market, likely to see an impressive growth in the near future, provides a … Continue reading Ecommerce Penetration: The Heart of Online Payment Gateway

The 8 Best Facebook Advertising Tools and Services for Ecommerce Brands

Tanya Brody — July 13, 2018 — July 13, 2018 Now that you understand why you should run Facebook ads to promote your ecommerce store, and you have some ideas on where to start, you need the tools to make it all happen. You’ll need everything, including: An ad creation platform. Facebook and product integration … Continue reading The 8 Best Facebook Advertising Tools and Services for Ecommerce Brands

8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks

Tracey Wallace — July 2, 2018 Follow @tracewall — July 2, 2018 ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability. ERPs are the lifeblood of large retail operations. There are serious financial and non-financial boosts to a … Continue reading 8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks