Dana Kachan — February 19, 2020 Digital transformation runs a global migration of businesses from offline to online experiences. Effective marketing takes the brands’ attention and efforts to where their target audiences increasingly are – that’s online. It fuels a continuous e-Commerce evolution driven by emerging technology trends. Beyond the fact that commerce is becoming … Continue reading Evolution 2020: Emerging ECommerce Trends Worth Checking Out
Liz Papagni — February 14, 2020 A functional ecommerce checkout page might seem like enough to move your merchandise, but the truth is that your ecommerce website should include several features to ensure that your visitors are convinced so that you can convert them into customers. In the simplest of terms, your checkout page should … Continue reading 6 Must-Haves for an Ecommerce Checkout Page That Converts
Elijah Masek-Kelly — February 9, 2020 The world of e-commerce can be a difficult one to navigate for people who are used to optimizing traditional informational sites. You generally don’t have as much text to work with to implement keywords and you might be looking at dozens or even hundreds of individual product pages that … Continue reading Building Up Your E-Commerce Pages For SEO Success
Elijah Masek-Kelly — February 2, 2020 In the 3rd quarter of 2019, e-commerce accounted for 11.2% of all sales. This marks an upward trend from last year. In order to make sure that your company is well-suited to take advantage of that surge in business, it’s key that you use effective content marketing to separate … Continue reading The Trends Shaping E-Commerce Content Marketing
JJ Tyson — January 17, 2020 Leveraging ecommerce trends to optimize your site is more vital than ever. As online retail continues to evolve, the ever-changing landscape presents new opportunities, as well as fresh challenges. First the positive: Online retail is poised for monumental growth in the new decade. Forecasters have predicted that annual ecommerce … Continue reading Leveraging 2020 Ecommerce Trends to Improve Strategies
There’s an underappreciated relationship between online and offline retail. Greg Sterling on January 15, 2020 According to post-holiday sales data, U.S. overall retail sales were flat or up modestly; however, some traditional retailers saw sales declines to varying degrees. By comparison, online sales were up roughly 19% according to data from Mastercard, which said total … Continue reading Why the retailers closing stores probably won’t see a major e-commerce uptick
There are many similarities and relevant tactics to connect businesses with consumers and other businesses. Ronald Dod on January 15, 2020 at 8:00 am While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to attract … Continue reading Here’s how to modify your e-commerce campaign for B2B and B2C
Michael Ugino — January 10, 2020 Getting new customers can be difficult and costly. Selling to existing customers, on the other hand, can be more effective and more affordable. In fact, the probability of an existing customer buying a product is 60-70%, versus a new customer, where that probability drops to 5-20%. Often, businesses treat … Continue reading 22 Cross-Sell Examples for Your Ecommerce Store
John Lincoln — January 9, 2020 If you’re running an e-commerce site, you’ll need to optimize it for search. Unfortunately, it’s possible to make things worse if you make SEO content mistakes. I’ve learned quite a bit from my experience with e-commerce websites. I’m happy to share with you some lessons that I think will … Continue reading Avoid These Big SEO Content Mistakes on E-Commerce Sites
Dario Zadro — January 7, 2020 Modern consumers are hooked on the convenience of online shopping and home delivery. E-commerce has rapidly grown from a novel concept to an unstoppable consumer juggernaut, and the trend appears firmly fixed for the future – online sellers continue luring customers away from conventional brick and mortar stores. E-commerce … Continue reading E-commerce: Amazon vs. Walmart and the Rest of the Online Retailers
