Susan Friesen — April 1, 2020 Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving … Continue reading How to Pivot Your Small Business Strategy During the COVID-19 Crisis
Scott Martin — April 1, 2020 COVID-19 is a punch in the gut crisis for most everyone and most certainly business owners. They are challenged with adapting in lightning speed with so many simultaneous challenges. When John F. Kennedy famously quoted “When written in Chinese, the word ‘crisis’ is composed of two characters, One represents … Continue reading Adaptive Ideation During a Crisis
Joseph Doohan — March 31, 2020 No matter what your business is, you are likely to have been impacted by the coronavirus outbreak Covid-19. As a result, your business activities have probably reduced or even been suspended for the time being until the crisis is over. At this difficult time, you should consider it an … Continue reading 5 Things a Small Business Should Consider During a Downturn
River Cartie — March 26, 2020 The COVID-19 (coronavirus) pandemic is changing the way we all do business. We’re all learning how to be flexible, imaginative, and resilient — the best traits a small business owner can have, besides tenacity. I know that it’s hard to not get bogged down by all the information that’s … Continue reading Keep Your Small Business Going During a Crisis
How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
Lindy Gillard — March 25, 2020 Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a telework routine, how you approach your digital marketing presence should be … Continue reading How to Navigate Your Digital Marketing Presence During COVID-19
With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt. Bill Dinan on March 25, 2020 The way of life and business was already changing with the introduction of 5G and will continue to change in the coming weeks and months during the COVID-19 crisis. One thing is certain … Continue reading Rethinking SaaS product access for SMBs during the COVID-19 crisis
Ashley Perssico — March 25, 2020 The coronavirus (COVID-19) situation is developing rapidly. As many of us start — or continue — to work from home, limit our time spent in public areas, and adjust our buying habits, it’s clear that we are having to come to terms with temporarily embracing a new way of … Continue reading Here’s How to Support Small Businesses During a Crisis
Cheryl Gale — March 25, 2020 March, alongside many other Boston PR agencies – and frankly, agencies around the country if not the world – has made the shift to companywide work from home in light of the Covid-19 pandemic. Until now, WFH was mainly looked at as a cool perk for employees, an example … Continue reading 6 Practices for Rethinking WFH During COVID-19
Choncé Maddox — March 23, 2020 It’s a common fact that being in business for yourself is not the most secure place to be. You have the freedom and flexibility to create whatever you want and call the shots. However, you will also have people depending on you and will likely need to respond to … Continue reading How to Keep Your Business Afloat During Turbulent Times
