Tag Archives: Driving

The Simple Anatomy of Driving Highly Targeted Traffic to Your Website

by Goutham Bhadri February 19, 2016 Follow @mktgsamuraiFebruary 19, 2016 It’s anti-climactic. You invested hours and dollars into building a fantastic website, received an A+ rating on your website analysis and now, you’re eager to see all your hard work pay off. But then… … crickets. Sure you’re getting traffic, but where are the conversions? … Continue reading The Simple Anatomy of Driving Highly Targeted Traffic to Your Website

Making The Most Of Social Media, Even When It’s Not Driving Sales

Are your social channels failing to drum up big sales? You’re not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media. Jordan Elkind on February 15, 2016 at 9:32 am Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as … Continue reading Making The Most Of Social Media, Even When It’s Not Driving Sales

An Easy Guide to Finding ROI Driving Long-Tail Keywords

by Rachel Winstead January 8, 2016January 8, 2016 Content marketing and SEO go hand-in-hand – one doesn’t work without the other. However, the rules of SEO constantly change, and only the companies that understand the power of content driven by SEO will see the financial ROI executive management looks at around budget renewal time. If … Continue reading An Easy Guide to Finding ROI Driving Long-Tail Keywords

Low Morale is All Your Fault: 5 Ways Managers & Employers Can Stop Driving Employees Away    

by Joe Staples January 7, 2016 Follow @jstaples21January 7, 2016 The latest research on employee engagement and morale shows some disturbing trends. By some accounts, worker engagement is at its lowest in almost 10 years, with a whopping 17.5% of employees actively disengaged, essentially “checked out” and merely putting in the time with minimal effort. … Continue reading Low Morale is All Your Fault: 5 Ways Managers & Employers Can Stop Driving Employees Away    

12 Ways of Driving Revenue and Website Conversions with On Site Promotions

by Grant Thomas December 3, 2015 Follow @gsthomas22December 3, 2015 As we all know, promotions are an integral part of any e commerce sales strategy. However, many online retailers are still unclear on what types of promotions make the most sense for their business and how to effectively use these offers. In this article, I’ll … Continue reading 12 Ways of Driving Revenue and Website Conversions with On Site Promotions

Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition

Three months after launch, Pinterest and some merchants say about 90% of those using the e-commerce feature are new customers. Martin Beck on September 25, 2015 Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of merchants we spoke with are promising. And … Continue reading Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition